PREODAY LAUNCHES CENTRAL MOBILE AND ONLINE ORDERING SERVICE ACROSS LONDON’S MAJOR ARTS VENUES


HOGS BACK BREWERY MEETS INCREASED DEMAND WITH £300K INVESTMENT


Hogs Back Brewery is gearing up to meet increasing demand for its flagship beer TEA (Traditional English Ale), as well as its keg beer range, with a further £300k investment programme in the brewery at Tongham in Surrey. TEA is now sold in more than 1,000 supermarkets across the South-East and is a favourite cask ale in pubs throughout the region.


The first part of the programme is a new building housing a beer kegger, enabling Hogs Back to meet growing orders for Hogstar English Craft Lager and London’s Outback Pale Ale from pubs and bars. A new beer filtering system will also be installed. These will also help support Hogs Back’s innovation programme as it develops new products for the dynamic UK and export beer market.


Preoday have recently launched London’s first centralised performance refreshments mobile and online ordering service. Revolving around theatres, concert halls and performing arts spaces in central London, MyOrder London helps theatregoers beat interval and pre-performance queues by letting them order and pay for refreshments in advance of their visit.


Patrons can order either from the website, myorder.london, or the mobile app on the App Store and Google Play.


MyOrder London provides a way for theatregoers to shortcut the queues for the bar before the performance or at interval, as well as enabling participating theatres to raise awareness of the benefits of mobile and online ordering among their customers.


Preoday has extensive global theatrical experience, working with over twenty five theatres across the UK, the US, Sweden and Norway.


Andrew White, CEO of Preoday explains:


“MyOrder London will help arts venues encourage their patrons to fully embrace online and mobile ordering for food and drink. We see this as part of a bigger movement towards local and specialised networks. People want a single go-to for their local area or specific needs. We’re excited to see this network flourish and incorporate not just theatres, but also restaurants where theatregoers can order a pre-theatre dinner.”


“For the prolific theatre-goer, the MyOrder London app is an essential download. This platform is ideal for those people and we would expect it to open up the concept of interval pre-ordering to a wider range of visitors.”


Neil Brooke Head of Catering and Commercial Operations, National Theatre.


DECEMBER 2017 13


The new building will be finished by the end of January, and the increased flexibility it delivers will also enable the brewery to meet demand for TEA from both the on-trade and off-trade. A further phase of significant investment in improvements and additions to the brewhouse is also scheduled for later in 2018, which will see the capacity of the brewhouse increase by 70%.


Rupert Thompson, Managing Director of Hogs Back Brewery, said, “This is a significant investment in the brewery, and will enable us to be even more flexible in terms of the range of beers we can brew and pack, as well as enabling us to increase capacity when needed.


“The UK beer market is more diverse than it’s ever been, with consumers enjoying beer in a wide range of styles and formats. As a local brewer combining heritage with innovation, it’s vital that we continue to invest to meet those consumer expectations.


“We’re delighted that there is growing demand for our two innovative keg beers, Hogstar lager and London’s Outback pale ale, and it’s equally important that this latest investment gives us improved flexibility to supply TEA. Over the past two years we’ve invested circa £300k, planted our 3.5 acre hop garden, and created five jobs at the brewery as a result.”


A new visitor reception area will also be completed in early December as the first stage to improving facilities in response to increased demand for tours and meetings, as well as providing a special event bar space.


The new beer kegger is from Brewology, while the filtration system was supplied by Liquid Solutions.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52