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REVIEW


INDUSTRY NEWS Elmia Wood bigger than ever


T


he world’s largest forestry fair at


Jönköping, Sweden, was bigger than ever


this year both in terms of area and number of exhibitors. Many visitors were drawn to Elmia Wood in June to see new forestry products and services and to learn about new high-tech solutions and expertise.


A total of 555 exhibitors from 28 countries were on the spot at Bratteborg to present their new products during four intensive days to visitors from six of the world’s continents. Many exhibitors participated in the fair’s new section, Load & Transport, with its theme of logistics and timber handling, which attracted many visitors.


Another visitor magnet was the fair’s new Drone Zone section, where conferences and live testing demonstrated the usability of drones in forestry applications. “There’s been a lot of people and a lot of business done in the Drone Zone,” said Urban Wahlberg, CEO of Wabema and co-ordinator of the exhibitors there. “I estimate that two-thirds


14 14 Autumn 2017


of our visitors came from outside Sweden.”


Unique premieres Many of the world-leading suppli- ers gave unique premieres of their new forest machines.


“The number of international visitors has been greater than usual,” commented Tobias Johansson, the new CEO of Rottne, whose premieres included its new harvester, the Rottne H8D. “Our distributors in our export markets have met their customers here. We’ve also received enquiries from countries where we are not represented.”


Carl-Johan Thell, sales rep for Liebherr in Sweden, agreed that his company had received many visitors. He added, “Our main target group is industrial customers and they’re here. We operate in an international market and at our stand, overseas visitors clearly dominated. In that way, Elmia Wood is a good match for what we want to achieve at a trade fair”.


Another exhibitor to report an excellent stream of visitors to his stand was Daniel Persson Nyström


of ExTe Fabriks AB, who said, “Our main market is hauliers. A predominant proportion of visitors to our stand came from abroad and there’s been a lot of interest in our products”.


Comparison with Google Visitors to the fair were also very satisfied with its large offering of new products and services. “A fantastic fair,” commented Jan van der Sijde from South Africa. “I’ve been here for two days and it’s better than Google. Elmia Wood gives an overview of what’s available for the international forest industry.” Japanese visitor Naganori Kiyaoji enthused, “Impressive to have a forestry fair in the middle of the forest. We don’t have anything like this in Japan. There’s a lot to learn here and a lot to take home”.


The weather created some challenges for visitors, exhibitors and organisers alike. “We’re pleased that an incredible number of people came to our stand. The rain just scared away people who aren’t in the industry. Our new products met with great


interest,” stated Dieter Reinisch, Head of Information at John Deere Forestry.


“We’re pleased that our new expanded fair was received so well,” concluded Jakob Hirsmark, Exhibition Manager of Elmia Wood. “The exhibitors’ demonstrations, the fair’s seminar programme and the shows and competitions attracted large crowds. The fact that our exhibitors presented so many exciting world premieres bodes well for the future development of forestry. This industry is not standing still.”


ELMIA WOOD IN FIGURES • 555 exhibitors from 28 countries • 41,834 visitors


• 85,000 sq m of stand space • 7 km of forest trails • 131,000 sq m of demo area • 143 large-scale forest machines • 200 journalists from 24 countries


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