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IN THIS ISSUE Summer 2017


Published quarterly by OMedia Communications


Publisher and Editor


Bryden Winsby bryden@omedia.ca


Associate Editor Judie Steeves judie@omedia.ca


Advertising Sales Erin Fichtner


advertising@omedia.ca


Graphic Design Buddy Cole


buddy@locoldesign.com


Canada Post Publications Agreement Number 40841579


Mailing Address Suite 515,


22-2475 Dobbin Road, West Kelowna, BC V4T 2E9


Telephone (778) 755-4355 E-mail


info@omedia.ca Website


www.bcberrygrower.ca


Contents copyright 2017. Reproduction in whole or in part, by any means, without prior written permission, is strictly prohibited.


PRINTED IN CANADA 21 On The Cover


Aerial view of the Fraser River, which a report by the Climate Action Initiative says does not have adequate measures in place to prevent severe flooding of agricultural land. See page 6.


- Contributed photo British Columbia Berry Grower • Summer 2017 3


features 8


14 18


MISERABLE,BUT NOT HARMFUL


Cold winter and spring less of a worry than warm, early start to the season.


WHERE DO WE GO FROM HERE?


Taking the direct sales approach and diversifying products


can have benefits and challenges.


CRANBERRY ‘OFF-TYPES’ COMMON


Rutgers geneticist determines through DNA that current varieties aren’t producing fruit as well as the originals.


B.C. FARMLAND VALUES ON THE RISE


South Coast region led the nation in 2016, according to FCC report.


regulars UP FRONT 4


MINDING YOUR BUSINESS 22 FARM SAFETY PRUNINGS


25 26


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