there’s more than two of you, put the paper on an easel or post it on a wall off to your side, so you can point to it. If you cannot put it on a table, or off to the side on an easel or wall, hold the paper away from your body. Our culture teaches us to look at

people when we are addressing them, because we want them to hear the message we are communicating. In this situation, we want the bad news to be heard and understood, and we want the bad news to be separate from ourselves. In other words, if you are looking at the listener while pointing to the bad news, the listener will still be looking at you. When \referring to the bad-news visual, if you look at it your listener will look at it too.

Choose a meeting place where you deliver the bad news somewhere different from where you have pleasant conversations. You will be generating memories where you give the “bad news”. You don’t want to contaminate future strategy meetings of your operation or group or family gatherings.

Practice the Delivery. Now is the time to choose your words carefully. Refer to the paper, report or chart as the source of the information. Say, “the report says,” or “ this situation is summarized by this report as…” Avoid using “I” statements.

Language is a powerful tool. When preparing your delivery, be mindful about the tone of voice that you will use when delivering the bad news. Practice is important, shift the tone of your voice to a more flat, credible, perhaps slower voice when you look to the paper with the bad information. There are negative and positive phrases and words that will impact the conversation. Remember, “I think,” or “my thoughts on this” are going to draw the listener back to you as the source of the bad news. Stick to the facts, the very specific facts, and descriptions. Avoid making interpretations of the information on the paper.

Interpretations are yours and bring the listener back to you as the source of the bad news.

The physical setting for this meeting can best be summarized as ending up with a three-point scene. You are one point, the listener is the

Always read and follow label directions. Hot Potatoes® Bayer CropScience Inc. is a member of Croplife Canada.

is a registered trademark of the Bayer Group.

second point, and the bad news is the third point.

Position your body so that you are on the “same side” of the table or room as your listener. Do not sit “opposite” each other. This creates a “you” vs. “me” position.

If you are delivering good news and

want to be associated with being the bearer of good news, reverse most of these suggestions.

Difficult conversations bring opportunities for change and assessing one’s situation. To continue


to do the same things and expect different results, according to Einstein, is the definition of insanity . Difficult conversations are the ones we most avoid. Unfortunately, these conversations only get more difficult as time passes.

Usually getting these conversations out into the open is a relief for all parties and helps individuals, even entire organizations, get moving in the right direction.

— Canadian Farm Business Management Council

¿Cuál es nuestro próximo destino?*

*Translation: Where are we going next?

¡Panamá!* *Translation: Panama!

You’ve worked hard and now it’s time to reward yourself! Every eligible purchase you make earns Hot Potatoes®

that you can redeem for the group trip to Panama, cash or maybe even both. Just don’t forget to pack a Spanish-to-English dictionary and a muy grande sense of adventure! And check the website later this year to discover the final itinerary.

Learn more at or call 1 877-661-6665 reward points

British Columbia Berry Grower • Summer 2017 23


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