Massivit 3D to show how 3D printing is transforming retail and advertising
Massivit 3D Printing Technologies will use EuroShop (5 to 9 March, Germany) to demonstrate how its 3D printing technology is transforming the way high-level mar- keting, advertising and themed projects are created.
They will showcase their range of projects at the event, such as illuminated promo- tional displays, vibrant interior decorations and engaging POP displays. Visitors will hear how 3D printing is opening the door to new business, by elevating retail and ad- vertising applications to a new dimension beyond those achievable with traditional 2D large format printing, says the company. With its flexibility, speed and price point, companies can enjoy the many benefits of 3D printing, according to Massivit.
Lilach Sapir, Vice President Marketing and Business Development, Massivit 3D said: “The ability to print larger-than-life cam- paigns not only enables brand and market- ing managers to differentiate their business offering; it also allows them to maximise their budgets with as much wow factor as possible.”
Keynote sessions:
• Wednesday 8 March 11am • Thursday 9 March, 12:30pm
As part of EuroShop’s conference pro- gramme, Sharon Rothschild, Product Man- ager at Massivit 3D, will give a talk called ‘3D Printing Innovations and Applications for effective Retail Promotion and Exhibitions Design’. These free presentations will ex- plore how large format 3D printing is pro- ducing next-generation applications.
www.massivit3d.com Harrogate duo join forces to buy local sign company
Two employees at a Harrogate sign centre on Knaresborough Road are celebrating be- coming the bosses!
Marc Squires (31) and Kevin Masheder (25) bought Signarama Harrogate following the retirement of Michael Webster, who opened the specialist signs and visual communica- tions centre 15 years ago.
Marc and Kevin are both product design graduates. Marc started working at the cen- tre 10 years ago, and Kevin became part of the production team in 2013.
The business support team at Signarama UK have been working with the new owners to help them transition from being workers to bosses, focusing on finance, manage-
ment and marketing skills. The pair have al- ready been to the company’s headquarters in Florida for an intensive two-week training course to learn everything there is to know about owning and running a Signarama centre.
Marc said: “I have been working here since I left university and have enjoyed every minute of it. Kev and I work well together and it made sense for us to pool our re- sources to buy the company. We know what a good business this is because we have seen its success. So when Michael told us he was retiring and putting the company up for sale it was too good an opportunity to miss. He has built up a really good customer base and we’re looking forward to taking Signarama Harrogate it to the next stage."
Kevin says: “We’ve got a great team here. Every day is different in the sign business and we get to work with some lovely cus- tomers. I have always wanted to be my own boss and it’s not every day you get the chance to buy a ready-made business with a proven pedigree.”
Marc Squires (left) and Kevin Masheder of Signarama Harrogate.
Since taking over the business the pair have invested in refurbishing the shop and in- stalled a new reception area. They have contacted existing and previous customers to let them know about the change in own- ership and launched a major marketing campaign.
reception@signaramaharrogate.co.uk ISSUE 169 FEBRUARY 2017 Sign Update 65
Massivit 3D printing technology created this image on the side of a bus to promote a movie.
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