Soyang raises it’s soft signage game
Soyang Europe recently consolidated their materials portfolio to create a com- prehensive range of textile substrates that are suitable for soft signage appli- cations, available at a variety of price points and sizes.
According to Andrew Simmons, Sales Di- rector at Soyang Europe, there have been a number of big changes to better their offer- ings to sign makers. “A significant develop- ment we have made with a number of our textile ranges is bringing new products to market that perform to our usual high stan- dards, and yet are printable with non-textile specific technology,” he says.
“We see the market
heading towards an increase in the uptake of soft signage as an offering, and so we
are widening our materials to include suitable substrates for UV and latex printers as well as more traditional dye sublimation options.” - Andrew Simmons, Sales Director at Soyang Europe
Starlight backlit fabric is available from Soyang
“This gives UV and latex printer users the opportunity to tap into the soft signage mar- ket at no additional capital investment for them.” For example, Soyang offer multiple backlit textiles so that customers can choose a solution that works for their client on price, as well as matching their printing capabilities.
The increasing popularity for the tactile na- ture and visual qualities of soft signage is driving demand. As the retail and exhibition sectors have embraced it, other sectors have started to stand up and take notice
too, and Andrew believes this will push de- mand even higher throughout 2017 and be- yond. “We see the market heading towards an increase in the uptake of soft signage as an offering, and so we are widening our ma- terials to include suitable substrates for UV and latex printers as well as more traditional dye sublimation options. This is due to re- cent ink and textile-coating developments that mean an incredibly high quality result can be achieved on a very wide range of print hardware.”
Andrew credits the close relationship Soyang have with it’s customer base for al- lowing them to really understand the chal- lenges they face,. “At Soyang Europe, we’re in a unique position to feed back from the market and influence future developments through our research and manufacturing fa- cility in the Far East and with our European textile manufacturing partners. For example, new and lighter weight fabrics for external use have been introduced to assist with the demands of reducing rigging requirements and wind loading.”
As the printed textile graphics market con- tinues to boom, environmental demands from large retail brands and exhibition ven- ues are increasingly requesting materials that have a lower environmental impact for display graphics and point of sale. Accord- ing to Andrew, by offering soft signage, busi- nesses can ensure they can offer green credentials such as recyclable materials, water-based or UV inks, and a lower carbon footprint due to reduced transportation costs and requirements.
TerraLight products are also popular
www.soyang.co.uk ISSUE 169 FEBRUARY 2017 Sign Update 33
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96
