PRODUCT Choice
Wallpaper Ink uses Soyang Europe range to deliver custom décor
Wallpaper Ink’s ‘made-to-measure’ wall mural website provides a simple and easy to use service for people looking to deco- rate their homes and businesses with be- spoke wall coverings, says the company. Started six years ago by Scott Evans, the company now employs 10 people at its South Wales premises.
“The business has transformed over the years, merging our sign and graphics capa- bilities with our web skills,” says Scott. “The resurgence in the wallpaper industry has served as the perfect catalyst for us to offer something new and different.”
At the heart of their offering is a range of substrates that the company sources en- tirely from printable material manufacturer and distributor, Soyang Europe. “We offer customers a choice of three different sub- strates upon which to have their image printed,” says Scott. “Depending on their in- stallation requirements and skills, they can select from a traditional, pasteable paper; a self-adhesive product; or our top-of-the- range spray-activated material.”
Soyang’s SoMagic pasteable product gives a traditional textured finish. It is printable using Wallpaper Ink’s bank of Roland eco- solvent printers; as well as latex, full solvent and UV machines. Soyang’s ST035 self-ad- hesive product offers an easy, paste-free in- stallation with the benefit of being easy to reposition and a textured textile finish.
Scott is particularly excited about Soyang’s SoMagic Water Glue spray-activated mate- rial, thanks to its ease of application. “The adhesive is activated by spraying the wall with water, which makes the paper easy to handle and put in place,” he says. “It makes it very simple to line up images or patterns drop-to-drop, and really helps people get over any perceived barriers to hang wallpa- per themselves.”
Wallpaper Ink has created a ‘how to’ video that walks the viewer through the process; as well as including basic tools in each box of printed wallpaper. The finished product is washable and waterproof and when the time comes to refresh the design, is easy to remove without damaging the wall.
Thanks to an exclusive tie-up with Adobe, it’s possible to choose from over 40 million images on the Wallpaper Ink website. But an increasing number of customers are opt- ing to use their own photography. “The con- tinued improvements in mobile phone cameras mean that it’s possible to produce a stunning 4m wide print from an iPhone 7 image,” says Scott. “The technology has made it so simple for people to capture and upload unique images and by turning it into beautiful wallcoverings, we’re able to make it a part of their home.”
“We’re delighted with the success Scott and his team are having with three of our wall- coverings products,” says Simon Mashiter
Wallpaper Ink have created an instruction video, to show you how to put up wallpaper.
from Soyang Europe. “The appeal of be- spoke décor is undeniable and it’s encour- aging to see how receptive the market is to personalised wallpaper. Wallpaper Ink is making it very simple for domestic and com- mercial customers to enjoy an individual piece of art on their walls.”
Soyang Europe’s SoDecor range of wall- coverings sits within the company’s ex- panding Décor collection of printable materials. These form part of a vast range of wide and grand format printable materials available from the company’s 1.5million sq. metres of stock held in its UK distribution centre.
www.soyang.co.uk.
www.wallpaperink.co.uk.
Customers can either choose from over 40 million images, or supply their own image, to have printed on the wallpaper.
Decor material stocks held in their UK distribution centre.
42 Sign Update ISSUE 169 FEBRUARY 2017
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