SOFT Signage Soft signage
From fastening tricks to expert finishing tips, there's much to learn about where soft signage is headed in 2017. Jemima Codrington learns more...
Digital soft signage set to boom
According to Simon Lymn, Machine Sales Manager, i-Sub Ltd, the digital soft signage sector is expected to perform well in 2017.
“We can expect another big increase in dig- ital soft signage this year, due to the indus- try shift from analogue to digital technologies,” he says. “Feather flags, and flags in general, are going digital thanks to a massive increase in digital production speeds and in-colour show-through. We are also already seeing imaginative stretch fab- ric display structures more and more at ex- hibitions and trade shows.”
The i-Sub EFI VUTEk FabriVU340
“Feather flags and flags in general are going digital
thanks to a massive increase in digital production speeds and in-colour show-through.” - Simon Lymn, i-Sub Ltd
According to Simon, there are numerous benefits to using soft signage, primarily ver- satility. Fabrics can be used indoors or out to produce a variety of products, and be- cause the same printed fabric can be uti- lized, this improves both brand consistency and cost efficiency.
Making the most
For example, pop-up banners, stretch displays, backlit lightboxes, stretch frame structures, furniture and shell schemes for exhibitions can all be made using the same fabric. “It's also robust and convenient,” says Simon, adding that users can simply fold up the printed fabric for transport so there's no need to fit large rigid boards in lorries. “Using our low-cost, high-quality genuine EFI inks, you don't need to include the cost of transfer paper, which all helps you to offer a highly sellable, low-cost product and be competitive in the industry.”
of soft signage For end-users, the challenge lies with de- termining how to use soft signage to it’s full advantage to advertise products.
Soft signage is high-colour, tactile, robust, and versatile. If used outdoors, flags and fabric displays will move to grab the atten- tion of passers-by. Soft signage is also re- usable, meaning end users need simply wash it to give it a new lease of life. “Com- pared to traditional, static signage this means end-users can be more imaginative about long-term advertising campaigns,” says Simon. “By all accounts the industry is booming - sign-makers all over the UK are investing in soft signage digital printing sys- tems. Specifically, ultra wide format displays (the largest being 340cm) are very desir- able, as you can produce giant images in one go with no seams or joins. They are high impact and for that reason are de- manding a high price.”
When it comes to product offerings from i- Sub, the new EFI VUTEk FabriVU 180/340 printers used in tandem with one of the Monti Antonio heat presses makes the per- fect machine set-up for commercial digital soft signage.
The i-Sub EFI VUTEk FabriVU180 28 Sign Update ISSUE 169 FEBRUARY 2017
“Existing graphics providers to the soft sig- nage market, or those who wish to drive their businesses in that direction, will be su- perbly equipped to print dazzling displays,
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