RIDES
Zamperla’s Watermania
takes the form of a duelling tea cup ride on water
ZAMPERLA
MARCO MAZZUCCHI MARKETING MANAGER
Zamperla has a long tradition of family rides, with over 35 rides, including the popular Magic Bike and Disk’O, which both appeal to a wide range of people. Marketing manager Marco Mazzucchi
says Zamperla is best known for its custom-built rides and characterisation: “We make a reliable partner and can build exactly to the brief of an attraction.” Because the rides need to be very
simple, there aren’t many breakthroughs in this market. Mazzucchi says there’s also increased interest in interactivity to further involve people in the experience. For example, in the ride Watermania, families battle by shooting water at each other. The Magic Bike ride has people seated
in bikes and the harder they pedal, the higher they fly. If they stop pedalling the bike goes down. “This is great fun for families to do together,” he says. At IAAPA, Zamperla unveiled a version
of Magic Bike that’s been modified to allow wheelchair access. “We want to open our rides up to the widest market,” says Mazzucchi. “Ten per cent of people suffer disabilities, so it’s important to
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respond to this market. We’ve created an all-access programme to understand the accessiblity of our rides and to find ways to widen accessibility. We’re also working on solutions for blind and deaf people.” Mazzucchi believes the attractions
market is healthy at the moment, boosted by the fact that people have cut back on second holidays, but are spending more on days out. China and the Far East are increasingly important, making up around 35 to 40 per cent of Zamperla’s income. “The challenge now is applying the new EN regulations to rides,” he says, “we’re still trying to find the right solution for the market, without making rides too expensive.” l
The standard ride seats 24 passengers in total, for a theoretical hourly capacity of 480 Read Attractions Management online
attractionsmanagement.com/digital AM 1 2015 ©Cybertrek 2015
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