HERITAGE
The Turner Contemporary helped lead the revival of Margate in Kent, UK
“The Turner Contemporary is bringing in about £5 million in
additional spend to Margate annually”
STUART MCLEOD
Head of HLF South East Heritage Lottery Fund
How is the Heritage Lottery Fund supporting Dreamland Margate? Part of every pound spent on National Lottery tickets goes directly to good causes like heritage, the arts, sport and charities. HLF’s share is 20 per cent. Heritage has an open defi nition, but
generally we see it as anything people value from the past that they wish to con- serve and share with future generations. HLF awards start at £3,000 [$4,579,
€4,047] and go to over £5 million [$7.6m, €6.7m]. We awarded the Dreamland Trust £5.8 million [$8.9m, €7.8m]. It’s the 20th anniversary of the National
Lottery so it’s a period of refl ection for us. Over £600 million [$916m, €810m] has been distributed across our region. People might not expect we’d be able to
support something like Dreamland, but it does deliver against our funding criteria.
What is your role? I manage a team who assesses applications and monitors awards that
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WORKING ON DREAMLAND
Architects: Ray Hole Architects Project Management: Spider Ride Dealer: Sean Brian Ticketing: Langdale Solutions
are made. We deal with about 400 applications a year – about half receive funding – for the UK’s southeast region.
Do you have any examples of other projects you’ve funded? The Mary Rose Museum in Portsmouth received a cumulative series of grants totalling about £25 million [$38m, €34m].
How do you assess a case? We look for engaging projects that share and conserve heritage. We also look at the viability and sustainability of the operation.
Can you outline why the Dreamland Margate application was successful? If you looked at the derelict Dreamland site, the need to do something was
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absolutely apparent. The great affection with which Dreamland is held has always been very clear, both locally and regionally, so the demand was there. It captures the imagination and that’s always been a very persuasive element with this particular project. You have an audience who’s been ready and waiting for years.
Is this a risk-free investment? No, it’s a risky project because whatever may have happened in the past, you are effectively starting afresh.
Do you believe Dreamland will benefi t the local community? The location of Dreamland is critical. In terms of national indicators of deprivation, Margate scores highly: unemployment is high, skill levels are low, and so on. Heritage-led regeneration can
contribute to building a more sustainable economic future. Margate was historically extremely dependent on tourism but that economy disappeared almost entirely. But the Turner Contemporary now brings in about £5 million in additional spend to the town annually and people see Dreamland as a critical piece of the jigsaw for the longer term regeneration of Margate.
AM 1 2015 ©Cybertrek 2015
PHOTO: © RICHARD BRYANT
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