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leisure opportunities LIW to adopt new two-day format


Leisure Industry Week (LIW) organiser UBM Live has unveiled a new two-day format for the longstanding trade event, part of its ongo- ing repositioning strategy. Having seen falling atten-


dances in recent years, UBM teamed up with ukactive to survey more than more than 40,000 industry professionals for their feedback on the show. This information, together with focus groups and consul- tations with key exhibitors and buyers, plus a suggestions hub at this year’s event, has been gathered to explore how the industry’s longest- running trade show can be developed to meet suppliers’ and operators’ changing needs. Following the recent announcement that


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Event director James Samuel is leading the trade show’s transformation


fitting the show into a new two-day format will provide an event that maximises both of these and again meets our audience needs,” he said. Leisure Opportunities understands the cost


LIW would officially rebrand as a health, wellbeing and fitness-focused event from 2015 onwards, the shortened format is another tweak made in response to audience feedback. LIW event director James Samuel noted


there was a “clear desire” among participants to maximise their time at the event and reduce time away from work. “Return on time and investment are the key drivers for our audience,


of exhibiting at LIW will not be lower on a like- for-like basis as a result of the revised format. However, there is an early bird offer in place for those who book before the end of January. It was also announced that LIW has signed


a partnership with consumer fitness expo BodyPower to deliver new seminars at LIW 2015, to highlight opportunities around sports nutrition. Details: http://lei.sr?a=t8N4q


Yet another Thames Bridge project?


An international design contest has been launched by Wandsworth Council for a new bridge crossing London’s River Tames from Nine Elms to Pimlico embankment. Te bridge is seen as a key part of a £1bn


infrastructure package is in place to transform and regenerate the Nine Elms district, with the crossing offering a car-free alternative that would boost active commuting. In a feasibility study by Transport for


London (TFL) completed in 2013, a strong case was found for the bridge as it would provide pedestrians and cyclists with a new safe place to cross the Tames. Te report suggested the bridge could cost £40m and carry 9,000 walkers as well as 9,000 cyclists daily. Wandsworth Council is looking for an


‘inspiring and innovative’ design that would fulfil the needs of local communities on both sides of the river. Currently, around £26m is committed to the project, with more expected.


24 Te bridge is aimed at boosting active commuting Council leader Ravi Govindia said: “Tis


bridge has potential to become an inspiring landmark, heralding the changes taking place south of the river and making vital connections to the north. Te transport case is strong – this will be a valuable addition to London’s transport infrastructure.” Details: http://lei.sr?a=s7K3S


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Twitter: @leisureopps © CYBERTREK 2015


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