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400,000+ READERS leisure opportunities 13 JAN – 19 JAN 2015 ISSUE 649 Daily news & jobs: www.leisureopportunities.co.uk David Lloyd lands exclusive Les Mills concept


David Lloyd Leisure (DLL) is soon to unveil one of the world’s first permanent Immersive Fitness stu- dios at its Raynes Park club in London as part of an exclusive partnership with Les Mills. Global group fitness giant Les


Mills first unveiled Immersive Fitness as ‘Te Project’ at a high- profile London launch event in May 2014. The concept – which fuses group fitness with virtual reality – has since been on a global tour to showcase what Les Mills and development partner Reebok describe as the “future of fitness.” According to Les Mills, Immersive


Fitness adds a rich visual layer to music and group exercise. Cinema quality video content is projected onto the screen of a purpose-built studio, while an instructor cues exercise moves that synchro- nise with music and graphics. Riders in a cycle class enjoy the sensation of riding up steep gla- ciers, or sprinting around digital velodromes.


‘Walkie Talkie’ tower debuts the Sky Garden


Te greenhouse at the top of the con- troversial Rafael Viñoly-designed Walkie Talkie skyscraper, has opened to the public for the first time. Officially known as 20 Fenchurch


Street, the tower, which made head- lines last year aſter solar glare coming off the tower melted parts of parked cars, now boasts a Sky Garden which is open to bookings from the public. Aside from the top-floor green-


house, the Sky Garden includes a Seafood Bar & Grill, brasserie and bar, all offering unique views of the London skyline. Details: http://lei.sr?a=e9u3X


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Te Immersive Fitness concept fuses group classes with virtual reality “When we partnered with Reebok 18 months


ago, we had a vision to re-invigorate what stu- dio fitness is all about,” said Les Mills UK CEO Keith Burnet. “Les Mills Immersive Fitness reaffirms our commitment to delivering cut- ting-edge fitness experiences as we lead this


Inaugural UK spa statistics unveiled


Te UK spa industry has huge potential for growth in terms of product sales and treatment room optimisation if managers can harness their resources and foster stronger upselling. Tose were some of the key findings from


the inaugural set of data produced by the UK Spa Association’s benchmarking system, which showed product revenues currently make up just nine per cent of sales in an average UK spa, while the occupancy of treatment rooms is around 41 per cent. Sales performance across the global spa industry is notoriously poor compared to rival sectors, and the latest data further underlines ongoing calls for more imaginative strategies.


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UK Spa Association chair Charlie Tompson The statistics, available to all mem-


bers of the association, are produced by comparing four key performance indicators (of 67 spas and counting) on a monthly basis. Details: http://lei.sr?a=U6E8d


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category into brave new territory.” DLL will start offering cycle


classes known as ‘Te Trip’ at Raynes Park in the next couple of weeks and the operator has the exclusive UK licence until October 2015. Te chain recently announced a


gym transformation programme, which will see innovative design, technology and ‘best-in-class’ equip- ment installed at a number of clubs in its 91-strong network. Te acqui- sition of Immersive Fitness provides a substantial cycling offering to DLL members at a time when many tradi- tional health clubs are facing tough competition from boutique clubs. DLL chief executive Scott Lloyd said: “David Lloyd Leisure is always


looking to introduce innovative products able to support our members’ health and f i tness goals, and this exciting, groundbreaking concept will provide them with the ultimate fitness experience.” Details: http://lei.sr?a=D5Y5p


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