TOURISM £10m tourism boost for the north


Deputy Prime Minister Nick Clegg has announced £10m of additional funding for tour- ism in the north of England. Speaking on the eve of


the recent Northern Futures Summit in Leeds, Clegg said: “It’s absurd that our great north is missing out on vis- itors, when it boasts such stunning countryside, history and culture. I’m putting fund- ing in place for there to be a clear strategy for tourism.” The announcement


comes on the back of Clegg’s Northern Futures Project – an economic consultation which was launched in July to deal with a range of issues from transport to technology and training. Te £10m will be used to “bring harmony” to the 29 individual tourism bodies of the north to enable them to more effectively market the region and its cities. Te money will come from the Regional


Growth Fund and will be channelled through VisitEngland via the Department for Culture, Media and Sport. VisitEngland chief execu- tive James Berresford said he welcomed the additional boost which comes on the back


Liverpool’s Beatles Story is one of many popular northern attractions


of £19.8m from the Regional Growth Fund in 2012, saying: “Tis programme has gener- ated £527m in additional tourism spend and a record number of 9,800 jobs.” Berresford added the new initiative “clearly


demonstrates tourism is being recognised as a key driver of the economy which creates important jobs throughout the country.” Te Northern Futures Summit called for


ideas to build a strong economic core in the heart of the region, with tourism one of nine themes chosen. Details: http://lei.sr?a=P7R7W


Tourists to follow Paddington London trail


As part of Visit London and StudioCanal’s campaign for the new Paddington Bear film, out on the 28th November, 50 statues of ‘the world’s most adventurous bear’ have been unveiled across London. Each bear has been individually designed by a celebrity or architect. From 4 November to 30


December, tourists can follow in the footsteps of Paddington via a series of trails – leading to statues situated in famous locations such as museums, parks and shops – show- casing the best of London. As part of the initiative, archi-


tect Zaha Hadid has created ‘R;G;B’ Paddington, with a stripy design, located outside the Royal Exchange. In keeping with the architectural theme,


Mayor Boris Johnson poses with his ‘Bear of London’


London-based firm Robin Partington & Partners have masterminded a brick-covered bear, showcasing London’s ability to create international icons with local materials. Architects and designers are not the only people involved with the Paddington Trail.


© CYBERTREK 2014


The mayor of London, Boris Johnson and supermodel Kate Moss are among the 50 celebrities and architects who have lent their design talent to the trail. Te bears will be auctioned off throughout December and January, with all proceeds going to the NSPCC. Details: http://lei.sr?a=s7B8B


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