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SPA Operators ‘key’ to wellness tourism

John Bevan, managing direc- tor of Spafi nder’s European division, has outlined his vision for the future of the wellness tourism sector and believes that tour operators have a key role to play in pro- moting it to the wider market. According to the Global

Wellness Tourism Economy Monitor Report – conducted by the Global Wellness Institute (GWI) and research partners SRI International – annual wellness tourism expenditure in Europe is expected to grow by 7.3 per cent over the next three years. Globally, the projected annual growth is 9.1 per cent through to 2017 – a growth rate that is nearly 50 per cent higher than that of over- all global tourism. Bevan, however, believes the wellness tourism market can be grown. “I believe wellness tourism can be expanded


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January 2015 Hall 10 NEC Birmingham

Spafi nder’s John Bevan has high hopes for wellness tourism

provide advice to people who are enquiring about what holiday to take that year. “It is my wish that ‘wellness holidays’

beyond the organic growth led by consumers who are already fans of holistic health trips,” said Bevan, speaking exclusively to Leisure Opportunities. “Tour operators can be the starting point of this growth. T ey need to

become a category of their own in tour operators’ and travel agencies’ vacation brochures,” said Bevan. “I intend to pro- vide training for travel tour operators, via Spafinder, to help them understand that ‘wellness’ feeds into all sorts of hol- idays – that they need to start marketing.” Details:

C M Y CM MY CY CMY Photo media vital to drive business: ISPA

Spa treatment discounts have the biggest influence on the decision of spa-goers to visit a spa, according to the latest Consumer Snapshot study conducted by the International Spa Association (ISPA) Foundation in collaboration with PwC. T e fi ſt h volume of ISPA’s Consumer

Snapshot study focuses on social media usage trends and preferences among today’s consumers – including insights into spa- goers and how they use social media to research spas and share experiences. T e study involved 1,014 responses from


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Some of Our Exhibitors Include… T e survey was released at ISPA’s Las Vegas Conference

a sample of US consumers representative of the age, income and regional distributions of the population as a whole. T e study defi ned ‘spa-goers’ as people who have visited a spa at least once in the past 12 months. A ‘non-spa- goer’ is defi ned as either an ‘inactive spa-goer’ – a person who has visited before but has not been to a spa in the past 12 months – or a ‘non- spa-goer’ – a person who has never visited. “T e ISPA Foundation commissioned PwC

to take a deeper look into social media usage trends and preferences among today’s con- sumer, covering a variety of topics from popular social media platforms, peak usage times to


advertising and marketing on social media,” ISPA president Lynne McNees told Leisure Opportunities. “T is report provides exciting insights into today’s social media user that can help strengthen the global spa industry.” A signifi cantly higher percentage of spa-

goers frequently interact with the main social media sites against non-spa-goers and some social media platforms appear to be particu- larly appealing to spa-goers, the study found. Instagram and Pinterest are more than three times more popular with spa-goers than non- spa-goers. Details:

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Where the World of Wet Leisure Meets Read Leisure Opportunities online: 11

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