HEALTH & FITNESS


Chris Brown swaps FitLinxx for Performance Health


Equipment supplier Performance Health Systems (PHS) has appointed Chris Brown head of healthcare and medical for its Power Plate and bioDensity brands. In his new role Brown is tasked with


identifying opportunities and managing sales in the corporate wellness, elderly care and medical markets. He is expected to expand distribution of the compa- ny’s vibration training machine Power Plate, as well as introduce and sell the bioDensity osteogenic loading system – a piece of technology that helps rebuild bone density among people affected by osteoporosis – to the UK market. Details: http://lei.sr?a=c3q9e


Les Mills launches ‘Born to Move’


Les Mills has become the latest fitness brand to set its sights on tackling youth inactivity with the launch of its new pro- gramme Born To Move. Tere has been a flurry of


childhood activity initiatives in recent months, with Places for People Leisure announcing a tie-up with popular IP Peppa Pig and Fit For Sport joining forces with the Power Rangers brand to promote regular exercise and a healthy diet. Les Mills’ new programme


comprises a series of activity and fitness classes for young- sters aged two to 16. It uses foundational movement skills such as dance, martial arts, plyometrics, core, yoga and sports training in a bid to develop a lifelong love of movement in children, as well as to build confidence. Te classes have been developed with age-appropriate moves and music to appeal to kids of all ages. Childhood inactivity is a growing con-


cern and many British GPs have urged the government to take urgent action to quell the epidemic. Approximately 33 per cent of


Te new studio will feature nightclub style décor


Barry’s Bootcamp to launch second London studio


US boutique fitness company Barry’s Bootcamp has announced plans to launch a second London studio set to open just in time for the busy new year period. Te new two-storey studio – situated


near Moorgate station – is aimed at both city workers and those employed in the Shoreditch and Silicon Roundabout areas. It follows the launch of the initial Barry’s Bootcamp studio near Euston two years ago, and marks the latest flurry of activity in the London premium gym sector, aſter the recent series of acquisitions by invest- ment Group Encore Capital (see page 4). Opening in January 2015, Barry’s latest


Bootcamp will be equipped for the chain’s signature 60-minute high intensity work- outs, with customised Woodway 4Front treadmills, as well as Barry’s branded hand- weights, medicine balls and resistance bands. At street level, the Barry’s Bootcamp


sportswear range and Fuel Bar will take pride of place, with a relaxation area for people to enjoy protein shakes, as well as fuel food provided by Te Good Life Eatery. Details: http://lei.sr?a=d3y5x


6 MMA-themed indie gym packs a punch


A mixed-martial arts (MMA) themed gym in Kings Lynn is hoping to provide members with a knock-out experience at its new 13,000sq ſt site. Having launched two years


ago, Heros Gym has moved to the larger premises to accom- modate its growing member base, with owner Ben Tansley and his team largely renovat- ing the property themselves. As well as a fully-equipped


gym area, the club also offers a class studio, group cycling studio, a dedicated high level boxing training area, café and sports massage facilities. Te gym area features an


Everyone Active is the first operator to provide Born To Move


11-year-olds are now overweight or obese and among 4 to 5-year-olds the figure is 22 per cent. “Tese statistics are set to go in the same


direction as the nation’s waistline – upward, unless something is done to curb this trend,” said Keith Burnet, CEO of Les Mills UK. “Our Born To Move programme looks to respond to the rapidly declining level of physi- cal activity among children and young people.” Details: http://lei.sr?a=J8d6b


Te new open-plan site – formerly a Laser Quest – spans two floors


extensive range of Life Fitness and Hammer Strength equipment, featuring pieces from the Insignia, Integrity and Elevation ranges including the new FlexStrider variable-stride trainer and PowerMill climber. Members also have access to Hammer Strength Motion Technology Selectorised (MTS) equipment, HD Elite and Hammer Strength Plate Loaded


Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital


equipment. Jordan Fitness supplied the free weights, functional and studio equipment, plus the first example of its new Ignite Rig. “Heros Gym is well-known for its exper-


tise in MMA and boxing,” said Tansley. “In our new location, we can offer a far greater range of facilities and it has helped us broaden our appeal.” Details: http://lei.sr?a=z7J3G


Twitter: @leisureopps © CYBERTREK 2014


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