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Gym renovation for Ireland’s National Aquatic Centre


HEALTH & FITNESS Snap Fitness targets UK rollout


Global 24/7 gym franchise Snap Fitness has set its sights on major growth in the UK through a new master devel- opment agreement with fitness startup TwentyTwoYards. Set up earlier this year


Customised Cybex equipment includes 770 series Arc Trainers


T


he National Aquatic Centre (NAC), Ireland’s premier venue for competitive swimming, diving and water polo, has


undergone a major gym refurbishment in partnership with fitness equipment sup- plier Cybex. With over 4,500 members, ToneZone


is now home to 790T treadmills, Cybex’s premium treadmill with enhanced speed and incline features, the Bravo Functional Training System and Big Iron Combo Rack. In addition, the venue, which served as


a pre-Olympic Games training camp for 13 countries in 2012, also offers 770 series Total Body and Lower Body Arc Trainers and a multi-station Jungle Gym. Te equipment incorporates customised


frame and upholstery colours in line with the gym’s branding; a service made possible by Cybex’s build-to-order policy. “We decided it was time for the gym to


move with industry trends, while main- taining the right balance and facilities for our current clients; Cybex was chosen fol- lowing a stringent tender process where we decided that the premium quality and design of Cybex equipment was the right fit for us,” explains Chris Melia, ToneZone gym manager. “Te site is used by individuals of all


training abilities and our equipment range has to reflect this; the feedback has already been greater than we anticipated and we now have the equipment to match the high quality of service that we provide.” NAC is the latest addition to Cybex’s


growing portfolio of gyms in Ireland, which includes University College Dublin, West Wood Health Clubs and the University of Limerick.


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by Australian business- men and fitness enthusiasts Matt Quinn and Scott Jones, TwentyTwoYards plans to open 200 locations over the next four years, aiming to emulate the success they’ve witnessed of 24/7 gyms Down Under. An as yet undefined number of these clubs will be operated by TwentyTwoYards, while a significant number will be franchised to third parties. Te pair have enlisted Bidwells and RSR Properties to source potential gym sites – which will typi- cally span 5,000sq ſt (464.5sq m) – with a first location expected to launch in March. Speaking to Leisure Opportunities, Quinn


said the chain would attract “hidden demo- graphics” who cannot afford mid-range club membership fees but expect a better package than those offered by the low-cost sector.


Quinn hopes to open his first Snap Fitness UK gym in March “Pricing will obviously vary across the UK


geographically, but memberships will be lower than you typically pay at a mid-range club,” said Quinn. “Our clubs are going to be more inti- mate than a lot of our competitors and that will hold us in good stead when it comes to sourc- ing properties.” Quinn also said he believes the fact he and Jones are newcomers to the industry won’t be a problem, due to the ‘solid’ business model. Details: http://lei.sr?a=g4a2Q


Encore takes fourth premium London gym


Private investment firm Encore Capital is in the midst of what looks like a buying spree of London’s premium health clubs. Having recently acquired the Tird Space


chain – whose Soho and Marylebone clubs boast a range of celebrity members – Encore has now snapped up the Tower Bridge 37 Degrees health club for an undisclosed fee. Te 27,000sq ſt (2,508sq m) site overlooking the Tames features a 6,000sq ſt (557sq m) gym, swimming pool, sauna, steamroom, several studios, a medical centre and a spa. Tese recent acquisitions, together with


Encore’s ownership of the Reebok Sports Club in Canary Wharf underline its ambi- tious growth plans in the fitness sector. “Te acquisition of 37 degrees at London


Bridge fits our strategy well. Our aim is to be the leading luxury health club operator in the best locations in London,” said Encore part- ner Shirin Gandhi. “We aim to invest heavily in upgrading the already high quality facilities within this club which, together with the rede- velopment of London Bridge Station will add to the attractiveness of this location.” Te Tower Bridge club has been acquired from a joint venture between Albion Ventures


Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital Te site overlooking the Tames features a 6,000sq ſt gym


and London Health & Fitness – owned by founders Andy Kay and Mhairi FitzPatrick. Kay and FitzPatrick are now focusing on their new leisure investment vehicle Socius Investing, with the former telling Leisure Opportunities: “We are very pleased to have done this deal with Encore Capital. We’ve known the executive team at Te Reebok Club for many years and they are very well placed to take this special club to the next level”. Details: http://lei.sr?a=X9U9g


Twitter: @leisureopps © CYBERTREK 2014


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