Daily news & jobs: www.leisureopportunities.co.uk


leisureopportunities Varney to lead BHA push for policy


Merlin Entertainments chief executive Nick Varney has been announced as the suc- cessor to British Hospitality Association (BHA) chair Alan Parker when he steps down on 1 January, 2015. Varney will join the BHA


board of directors, work- ing with its CEO and Leisure Opportunities columnist Ufi Ibrahim, plus the execu- tive team in the lead up to the general election – where hospitality, and particularly tourism, are expected to be significant issues. Te Merlin chief has been instrumental in leading the Cut Tourism VAT Campaign – striving for the UK to be more competitive in Europe with a lower tourism tax – and his immediate priority will be to make all political parties aware of the importance of the hospitality and tourism sector to the economy and jobs market. Varney has said his key priorities are gaining


ground on the tourism VAT issue; visa policies for emerging markets like China and Russia; ‘enlightened’ employment legislation; rectifying skills shortages; and the development of a more efficient and encouraging planning process.


ADDRESS BOOK n Arts & Business +44 (0)20 7378 8143


www.artsandbusiness.org.uk n ALVA +44 (0)20 7222 1728


www.alva.org.uk n Arts Council +44 (0)20 7333 0100


www.artscouncil.org.uk n ASVA +44 (0)1786 475152


www.asva.co.uk n BALPPA +44 (0)20 7403 4455


www.balppa.org n BHA +44 (0)845 880 7744


www.bha.org.uk n BiSL +44 (0)20 8780 2377


www.bisl.org n CMAE +44 (0)1334 460 850


www.cmaeurope.org n CIMSPA +44 (0)1509 226 474


www.cimspa.co.uk n CPRE +44 (0)20 7981 2800


www.cpre.org.uk n English Heritage +44 (0)870 333 1181


www.english-heritage.org.uk n FSPA +44 (0)2476 414999


Varney is focusing on several key policy issues ahead of the election “Te BHA is to be congratulated on the


excellent work done to date and I take this opportunity to thank everyone, but particu- larly Alan (who will remain as BHA president) and Ufi, for what has been achieved so far,” said Varney. “Now with a general election imminent, we have a very short window of time to build on this, and to make sure that the economic and social importance of the hospitality and tourism sector is under- stood by all political parties; and that our issues are on their agenda for the future.” Details: http://lei.sr?a=Q2n5F


Tourism revenue boom for film locations


Continued from cover Human Digital calculated the economic worth of social media to on-screen loca- tion by using the Location Placement Value (LPV) method – including likes, mentions and retweets among others. Using the method it was able to quantify the minimum equiva- lent in advertising value for certain locations. Taking four European locations, each with


three TV shows or movies filmed there, it is clear that social media has a deep impact on how the public interacts with the locations and why they are visiting them. Hit shows such as the BBC’s Sherlock and HBO’s Game of Trones are reportedly making a fortune for tourism across the UK and Europe. Results of LPV – considering the total


minimum chances a productions’ loca- tion has of being mentioned both online and offline – show the equivalent advertis- ing value for certain locations. Te Harry


24


www.sportsandplay.com n Fields in Trust +44 (0)20 7833 5360


www.fieldsintrust.org n HHA +44 (0)20 7259 5688


www.hha.org.uk n IAAPA +1 703 836 4800


www.iaapa.org n IEAP +44 (0)1403 265 988


www.ieap.co.uk n Institute of Hospitality +44 (0)20 8661 4900


www.instituteofospitality.org.uk n LPF +44 (0)1462 471932


www.leisurepropertyforum.org n Natural England +44 (0)845 600 3078


www.naturalengland.org.uk n People 1st +44 (0)870 060 2550


www.people1st.co.uk n REPs +44 (0)20 8686 6464


www.exerciseregister.org n SAPCA +44 (0)24 7641 6316


www.sapca.org.uk n Sports Aid +44 (0)20 7273 1975


www.sportsaid.org.uk n Sport and Recreation Alliance +44 (0)20 7976 3900


www.sportandrecreation.org.uk n Sport England +44 (0)8458 508 508


www.sportengland.org n Springboard +44 (0)20 7529 8610


www.springboarduk.org.uk n SkillsActive +44 (0)20 7632 2000


www.skillsactive.com n Tourism Management Institute +44 (0)1926 641506


www.tmi.org.uk n Tourism Society +44 (0)20 8661 4636


Sherlock is worth £10.8m to the London economy


Potter franchise, for example is worth £10.4m (€13.1m, US$16.3m) to London while TV series Game of Trones has benefitted Maltese tour- ism by around £1m (€1.2m, US$1.5m). Details: http://lei.sr?a=Q3N4M


Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital


www.tourismsociety.org n ukactive +44 (0)20 7420 8560


www.ukactive.org.uk n VisitBritain +44 (0)20 7578 1000


www.visitbritain.com n World Leisure +1 250 497 6578 www.worldleisure.org


Twitter: @leisureopps © CYBERTREK 2014


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24