Picking a Suitable Color Palette It is accepted universally that colors offer psychological relation to an individual. Colors can be used affectively to em- power an advertisement, and their usage can determine the response of your cus- tomers. Defined in the graphic are some of the famous brands and their link to emotions represented by each color:


drop of water can easily be lost in the ocean. Targeting is all about being as specific as possible so that your adver- tisement caters to the right audience.


Facebook ads are an effective marketing strategy, and with the correct combina- tion of images, color and targeted audi- ence, a clear message can be delivered to the right audience.


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Therefore, different colors can represent the message of your brand ad differently. You should select the color you pick for your brand correspondingly.


Define Your Target Audience Effi- ciently Businesses that find themselves new to social media advertising often decide to target a wide range of audiences instead of being specific. They believe that in do- ing so, they would be opening their busi- ness to maximum exposure. However, this ultimately has a disadvantage as a


Oct/Dec 2014 7 Kalon Women Magazine


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