If you are a business owner and want to kick it up a notch, Facebook Ads are a venue well worth considering. Facebook Ads have found their way into the social media marketing arena as successful as- sistance to any budding business, allow- ing the brand owners to take their busi- nesses to the next level.


Pay attention to the tips below if you are interested in improving your business ads on Facebook. After all, the objective of any ad is to market the brand and draw in customers, hence an optimized ad can catch attention instantly.


Market the Brand through Images Images are the most highlighting yet the


6 Kalon Women Magazine


most disregarded element of the Face- book ads. The majority of the ads that appear on the right side of the image screen are quite limited in size. Due to the limitation, many users either crowd the given space with a big picture, or de- cide to forego the image altogether.


Nothing conveys a better message to the audience than a visual image. An ideal Facebook ad is therefore one which in- cludes a nicely spaced image as well as text, which immediately grabs the atten- tion of any Facebook user. The most im- portant factor about selecting the image should be the communication of the de- sired message with the customer.


Oct/Dec 2014


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