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VALUE FOR MONEY needn’t compromise quality


Low cost gyms are sweeping Britain but this fitness model shows no sign of slowing up


DW Sports Huddersfield: Space and comfort, rather


than the “sterile, hospital-like environments” of many gyms


Sports, whose wet and dry sites are spread throughout the UK. For more than ten years, Craſtsman have


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partnered the operator, and its predeces- sor JJB, working closely with both to deliver changing facilities tightly geared towards customer requirements. “We compete against the low cost gyms


in the industry, although we do provide great quality at very good prices,” stresses Craig Krupinski, DW Sports’ Head of Maintenance, who oversees their 71 sites. “Our model is providing value for


money, high quality facilities, serving everyone from students to the elderly. Te standard of our changing rooms and lock- ers reflects the fact that we are at a level above low cost gyms for not much more cost, sitting at £38 a month peak member- ship, compared with £19.99 month. Te vast majority of DW clubs include a pool, steam and whirlpool spa, as well as top


ying against higher priced and lower cost gyms is one of Britain’s strongest brands – DW


specification gym equipment, so the demo- graphic is a complex one, Craig adds. “It’s important therefore that mem-


bers can change in spacious, comfortable surroundings rather than a sterile, hospi- tal-like environment and by working with


Long-term partnership


“We have worked with Craftsman for more than ten years now and they have fitted a range of changing facilities across 71 DW Sports and JJB sites. I’ve found that their attention to detail and ability to plan and adapt the scope of changing provision to each site exceptional. The quality they provide enables lockers to withstand constant use in rigorous environments.” Paul Rimmer, DW Sports


Craſtsman, we have been able to amply meet that requirement.” Whether fitting out new builds, as at


Lincoln and Huddersfield, or retrofit- ting Maximiser lockers at sites such as Warrington, Craſtsman have delivered the quality and the space planning expertise that has helped meet customer expectations for more than a decade, across both brands. Even when sites have closed for refur-


bishment, Craſtsman’s fast-track four-day turnaround to fit space-saver lockers ensured minimum disruption for mem- bers, Craig explains. “I have conducted site visits to Cambridge


and Dunstable recently and was impressed by the condition of the lockers. In Cambridge, for example, the changing


facilities look as good as they did when they were fitted eight or nine years ago.” Te scope of installation spreads beyond


lockers though, it includes showers, toi- lets and vanity units, providing a complete solution for DW Sports’ legion of members right across the country.


To discover how to create changing provision that matches the needs and expectations of your members and customers, call John Gibbs on : 01480 405396 Email: johng@cqlockers.co.uk Web: www.cqlockers.co.uk


32 Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital Twitter: @leisureopps © CYBERTREK 2014


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