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leisure opportunities A-listers to voice talking statues
A star-studded cast of voices, including Patrick Stewart, Prunella Scales and Jeremy Paxman, are bringing London’s statues to life with the launch of a new ‘Sing London’ history campaign. For the next 12 months across the
UK capital and Manchester, familiar — and less familiar — statues will deliver their stories to any interested passersby, so long as they are in pos- session of a mobile phone. By swiping a near field commu-
nication (NFC) tag on the official Talking Statues plaques, or scan- ning its QR code, the smart phone downloads a file that imitates a call to the user’s phone. Once answered, the statue, voiced by an actor, will tell the user what’s on his or her mind. Te monologues have been penned by authors, including Anthony Horowitz, who brings the Sherlock Holmes monument to life,
Sherlock Holmes is one of 25 figures in the Talking Statues programme
and poet Tony Harrison, who writes for the Unknown Soldier. “Te idea is to breathe new life into these old statues by having a narrative that engages people and delights them,” said Colette Hiller, artistic director of Sing London. Details:
http://lei.sr?a=J9Q6s
House of Vans hub goes underground in London
Continued from front cover As London’s only permanent indoor skate- park, the brand’s ‘Off Te Wall’ spirit should bring some hope to the skating community, aſter the constant battle over the nearby South Bank Undercroſt Skatepark, which saw plans
submitted in 2013 proposing its closure. With neon lights and rugged concrete, the
new House of Vans London has embodied skate culture and creativity in one venue, fol- lowing in the footsteps of its Brooklyn, US, attraction. Details:
http://lei.sr?a=n2j9J
1Rebel startup chain lands Steve Barrett
Soon to be launched gym chain 1Rebel has scored an early coup by securing the services of marketing and fitness guru Steve Barrett as the group’s programme director. Barrett, who has more 20 years’ experience
in the fitness industry, has worked on devel- oping and marketing products with Matrix, Pavigym and Escape Fitness, having started out as master trainer for Reebok International. Outside of the B2B market, he has worked with major international companies includ- ing Nestle and Kellogg’s, where he created the concept and programming for the renowned Special K ‘drop a dress size’ campaign. With the first 1Rebel site due to open in cen-
tral London in January 2015, Barrett joins an experienced management team which includes industry veterans Kevin Yates (ops director), Giles Dean and James Balfour (co-founders),
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Barrett has also authored five books on fitness
while Fitness First co-founder Mike Balfour is also an investor. 1Rebel will comprise a range of boutique fitness studios solely focused on high intensity training, with Barrett aiming for a visit to the chain to be “not just a work- out, but rather the highlight of their day.” Details:
http://lei.sr?a=p6P6P
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Twitter: @leisureopps © CYBERTREK 2014
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