List of Benefits from Using Choreo Airbiquity has publicly guaranteed compatibility with a wide
range of content and service partners globally. In line with this, the company states the benefits of using their patented Mobile Integration solution as follows:
Globalization – Te highly scalable Choreo platform is the first truly global smartphone and cloud app solution on the market that can also be localized to the needs of the consum- ers in each market
Personalization – Allows fast and easy integration of apps
over the lifecycle of the vehicle and owner experience to meet the ever-changing needs and tastes of consumers around the world
Governance – Offers cloud-based rules and policies that
govern app behavior in regards to important driver distraction and safety regulations to promote optimal driver distraction prevention
Unique User Experience – Allows OEMs to define a unique
user experience where the HMI can be customized to the vehicle, as well as render apps on the head-unit with an OEM specific look and feel
Adaptability – Works with all major handset OS and plat-
forms through a unique combination of cloud apps and smartphone-based apps
Lifecycle support – Update of apps is managed through Airbiquity’s Choreo platform so consumers always enjoy the latest version and features
“You put what we call ‘dumb’ devices in the car, so each device will be a renderer or display device to display the info you get from the cloud. Connectivity and bandwidth is no longer a problem and cov- erage is all ubiquitous and will be an accelerator.” Considering the versatility of the cloud, the system has a
high rate of re-use with other functions, according to Hong. For each type of business that chooses to use the cloud, there are built-in services that are required and work universally, no matter the business. “The way we designed Choreo is we follow what we call the
service-oriented architecture that includes service creation, provisioning, activation, billing, payment, and support or main- tenance functions,” he explained. “This minimizes the cost for the customer and puts all that on our end. Those are software
38 Mobile Electronics June 2014
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