Attention To Detail
With a strong sales force and a laser focus on customer service, Audio Works of Delaware readies for a larger store
WORDS BY JAMIE SORCHER
Who’s Who
Justin Ferroni Best Buy
Richfield, Minn. Years of industry experience: 14 Hobbies: Spending time with family, baseball What you’re really good at: Trou- bleshooting, learning why a problem occurred and fixing it
Bryan Turvaville Auto Trim Design of Amarillo Amarillo, Texas Years of industry experience: 12 Hobbies: Family, shooting guns, work- ing with local Church youth group What you’re really good at: Sarcasm
W
ith plans in place to expand his sales, service and instal- lation business, Darren Thomas, owner of Audio Works of Delaware, has started the process by putting the right people in place with two new hires.
“We recently brought in A.J. Rivera, who has been in the
industry for 10 years, and Jason Fornito, who also just joined us. He was recently with Best Buy and has two to three years experience,” said Thomas. “A.J. is the tenth specialist we have hired with experience in installations. I would definitely clas- sify him as a master installer. Jason is one of our regular car audio installers.” Based in Newark, Del., Audio Works has been in business since 1996, and offers a wide range of services from installations of multimedia systems to custom car rims and tires. The build- ing has 900 square feet of retail space and 1,580 square feet of garage, including a double bay and a single bay for installations. “We are in the process now of tripling our square footage,”
said Thomas regarding the shop’s showroom area. “We are increasing our retail space to 2,980 square feet. The garage is going to remain the same.” The key to that expansion, according to Thomas, has been a
focus on customer service. “That is what keeps a business in busi- ness today,” he said. “The way that we handle our sales is to show everyone who comes in one of our installations. We offer free Ø
me-mag.com 21
Jim Young Ear Candy Burlington, N.C. Years of industry experience: 35 Hobbies: Vintage hot rods, shooting What you’re really good at: Succeed- ing against the closed-minded and unimaginative
Bruce DeDona DeDona Tint & Sound, Inc. Greensboro, N.C. Years of industry experience: 18 Hobbies: My kids, softball and four-wheeling What you’re really good at: Laying films, paint protection, vinyl or tint
John Manso
Mobile Music Unlimited Mount Vernon, Wash. Years of Industry experience: 35 Hobbies:RV camping, live music, rebuilding old RV’s, drinking wine What you’re really good at: Troubleshooting
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