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TOURISM Music heritage worth extra £4bn


Cashing in on the tourism possibilities pro- vided by music stars like David Bowie, Te Beatles and the Arctic Monkeys could raise an additional £4bn for the UK economy, according to research in a new report. IMAGINE, a study by industry lobby


group UK Music, claims that if UK cities could replicate Liverpool’s success of har- nessing Te Beatles brand with attractions dedicated to their own homegrown stars, the potential for inbound tourism from across the world would be enormous. Liverpool has been a standard bearer


Reporting Te Fab Four remain popular worldwide today


with popular attractions like ‘Te Beatles Story’ and ‘Te Beatles Magical Mystery Tour’. Each year Te Beatles and their music heritage gen- erate £70m for Liverpool’s local economy. Te report cites the example of Hull – which


will soon follow Liverpool’s lead in becoming the City of Culture in 2017 – where the city’s Museum of Club Culture, hosted a temporary exhibition celebrating David Bowie’s alter ego Ziggy Stardust. Ziggy’s backing band – the Spiders from Mars – were from Hull and the resulting attraction drew 30,000 visitors to the City, all of whom added to the local economy. “Music tourism is big business, with millions


of pounds spent getting closer to the music we love,” said UK Music CEO Jo Dipple. “Our recommendations are designed to help local and central government provide


a framework for a vibrant music destination economy. We want to inspire local authorities in order to make the most of the music heri- tage that is sitting on their doorstep.” Te report contains suggestions for Sheffield


to capitalise on the popularity of local acts like the Arctic Monkeys and Pulp frontman Jarvis Cocker. It also cites the success of the Coventry Music Museum, which is attracting visitors from Japan, Australia, Malaysia and the USA. Ed Vaizey, who is the government’s cre-


ative industries minister added: “Te huge financial contribution made to the UK econ- omy by the millions of music tourists to the UK annually makes it very clear that when combined, the music and tourism industries are powerful drivers for economic growth.” Details: http://lei.sr?a=r9y7E


London pips Paris as top tourist destination


London has beaten off Paris to claim the title of most popular city with foreign tour- ists in the world, with the latest figures showing that a stellar 2013 propelled it to the number one spot in the chart. According to data released by the Office


for National Statistics (ONS), the UK’s capi- tal attracted 16.8 million visitors in 2013, with their combined spending topping £11.2bn. Te amount spent by overseas visitors


to London has almost doubled in the past decade, driven by significant growth in the booming Asian, South American and Middle Eastern travel markets. Paris was previously the most visited


city in the world, but the 15.7 million trips it hosted in 2012 (the most recently pub- lished data) have now been eclipsed by this latest boost for British tourism. 2013 had already marked a record year for


Overseas visitors’ spend has doubled in the past decade


the UK overall, with 32.9 million overseas visi- tors reaching British shores, according to ONS figures released in February this year. “Every single nation across Britain has seen an upliſt in visitor numbers and, even


© CYBERTREK 2014


more importantly, there have been sub- stantial increases in spending for one of Britain’s largest export industries,” said Christopher Rodrigues, VisitBritain chair. “Tese strong results underpin the forecast that inbound tourism will continue to grow by over six per cent a year across the rest of this decade.” Details: http://lei.sr?a=U4b5a


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