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www.leisureopportunities.co.uk
leisure opportunities LIW targets ‘perfect industry event’
UBM Live – the event special- ist behind Leisure Industry Week (LIW) – has teamed up with ukactive to conduct the leisure industry’s “big- gest piece of independent research,” exploring how the 25-year-old event can be devel- oped to meet suppliers’ and operators’ changing needs. A survey – undertaken
by Redshift Research – has been sent out to more than 40,000 industry profession- als (including all ukactive members and the entire LIW database of exhibitors and visitors) asking for their feed- back on a comprehensive range of factors. Te survey seeks opinions on everything from the current title, location and attendee priorities – right through to thoughts on potential additions such as “speed-dating” network sessions and an awards dinner. LIW event director James Samuel said the
event had remained “the UK’s leading leisure exhibition” by taking on feedback and would continue to as it bids to improve each year. Some suppliers had expressed a desire for
change from the current format when speak- ing to Leisure Opportunities, however, others
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Tis year’s LIW is at Birmingham’s NEC from 30 September to 2 October
seem encouraged by the refinement process being undertaken by LIW and ukactive. “As a key supplier to the health & fitness
industry, we are pleased to have been part of the initial research discussions with ukac- tive and UBM about the future of LIW,” said Liz Chessum, UK marketing manager of Life Fitness. “Te show is an important date in the industry calendar, where suppliers can show- case new innovations. We look forward to seeing how LIW evolves as a result of the mar- ket research.” Details:
http://lei.sr?a=b2d4K
UK pubs website bids to tempt tourists
Te British Beer & Pub Association (BBPA) has teamed up with VisitBritain to launch a new website designed to help tourists expe- rience the best of the British pub. Te Pubs are GREAT website - developed in
conjunction with industry publisher and plat- form provider Inapub - is the latest addition to VisitBritain’s GREAT marketing campaign. Visiting a pub is the third most popular activ-
ity for overseas visitors , with four out of ten heading to a pub at some point during their stay. With this in mind, the website has been designed to help visitors find a quality pub close to the area or attraction they are visiting. Te new service covers a range of visitor attrac-
tions under the headlines: Heritage, Culture, Natural Beauty, Sport and Music - helping visi- tors pinpoint popular pubs nearby. “I was proud to be asked to announce the latest stage of the
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(From right) VisitBritain’s Joss Croſt, BBPA’s Brigid Simmonds and pubs minister Brandon Lewis at the launch
‘Pubs are GREAT’ campaign, a website that will play a crucial role in signposting those visiting British tourist attractions to high quality local pubs,” said community pubs minister Brandon Lewis during the launch at Phoenix, in London’s Victoria. Details:
http://lei.sr?a=s3D9u
Read Leisure Opportunities online:
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Twitter: @leisureopps © CYBERTREK 2014
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