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HEALTH & FITNESS


TRX launches ex-military exclusive training course


TRX is to unleash its advanced-ability FORCE Level 2 education and training programme on the UK consumer mar- ket, having previously operated the course exclusively for the British military. T e course provides trainers with high-


level TRX coaching and techniques to give clients results through driven workouts and the most recent science of functional train- ing for tactical athletes. T e Level 2 course delves deeper into the foundational move- ments of suspension training and features new exercises that were developed directly from work TRX undertook with thousands of service members of the armed forces worldwide. Details: http://lei.sr?a=U5E4y


Cracknell: Time for activity rethink


T e health and fi tness indus- try should be focusing on how people can squeeze time for exercise into their lives, as opposed to purely telling people why physical activ- ity is important, according to Health Club Management editor Kate Cracknell. Her comments seek to fur-


ther an idea being proposed by Dr Mike Evans, which encourages adults to merely limit their focus on inactiv- ity to 23 and a half hours each day, allowing for half an hour of exercise or activity. “I’m starting to wonder if


Cracknell says more talk is needed on ‘how’ people can exercise more


– although there must be an element of ‘why’ in our public-facing messages – the focus should be as much on the ‘how’,” Cracknell wrote in her leader column for the latest edition of HCM magazine. “How can people squeeze activity into their


time and cash-strapped days? T at’s the key: making daily activity seem easily and enjoy- ably achievable. And where it starts is with a simple question: can you limit your sitting and sleeping to just 23 and a half hours a day?”


Graham is also a competitive triathlete


The Gym Group appoints new chief operating offi cer


Jim Graham has joined budget operator T e Gym Group as chief operating offi cer. Graham’s appointment came in April aſt er


leaving Phoenix Equity Partners, the group’s majority shareholder, where he has advised the management teams of a range of Phoenix investments, including T e Gym Group. Prior to joining the private equity indus-


try, Graham was managing director of Orange’s 10 million customer, £1.1bn turn- over, pay-as-you-go mobile business and also worked as a management consultant as well as an engineer in the Royal Navy. In his spare time, Graham is a committed


long-distance triathlete and has competed in a total of seven Ironman races, including the World Championships in Hawaii. “As an investor, Jim has a detailed under-


standing of our business and a natural affinity with our proposition,” said The Gym Group CEO John Treharne. He joins the fast expanding gym chain at an exciting time. A merger with Pure Gym is currently pending regulatory approval, with Graham to become commercial director if it goes through. Details: http://lei.sr?a=D7M7t


4 T e idea of pushing ‘how’ exercise can be


more attractive to the public has become more pertinent in recent months given the proposi- tion of a National Action Plan supported by the three main political parties to help drive physical activity as a lifelong habit. One such way of achieving this could be a


focus on pushing early access to positive expe- riences in sport and activity play, she suggests. Details: http://lei.sr?a=q9T6U


SIBEC 2014: Industry data use ‘appalling’


The health and fitness industry is “close to appalling” at how it uses data to justify its effi cacy and benefi ts. T is was the view of ukactive CEO


David Stalker, who chaired a panel discussion at the SIBEC UK 2014 net- working event held at T e Belfry. He said the industry is slowly getting


better at utilising data, but claimed there are only three pieces of research in the world outlining physical activity’s eff ec- tiveness in a consumer environment. Stalker added that the industry would


need to make signifi cant improvements if it was to present physical activity as a viable alternative to medication, saying that the pharmaceutical industry spends an estimated £2.4bn a year on lobbying in the EU alone. He put it to the panel that evidence- based arguments are essential in challenging the traditional roles of “pharma giants.” Birmingham City Council’s BeActive scheme had made use of deprivation data combined with its own fi ndings, said Rachel Gomm, with this information then analysed in conjunction with Birmingham University. “As a result, we’ve been able to establish that every £1 spent on physical


Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital Stalker called for more activity data to build a better evidence base


activity promotion, leads to £23 in healthcare related benefi ts for the locals authority.” Everyone Active’s Michelle Dand noted that


the health and fi tness industry’s fl edgling push into the public health sector brings with it a unique set of challenges. Data has to be results- oriented, she added, and there are confi dentiality issues with patient health records that also need to be taken into consideration by operators. Details: http://lei.sr?a=T3S8k


Twitter: @leisureopps © CYBERTREK 2014


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