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DRIVING THE INDUSTRY SINCE 1991


enforcement arena for a potential partner.” In late March the company named its


choice: RedSpeed USA. With headquarters near Chicago, RedSpeed provides turnkey solutions for recording, reviewing and man- aging red-light violations that are caught on camera in 63 municipalities across the state. It also provides similar services for speeding violations in Maryland. Interlocal agreements remain necessary before school districts and law enforcement in those states or elsewhere can utilize the stop-arm technology. RedSpeed is a “one-stop shop” for manag- ing the entire violation enforcement process, a company spokeswoman said. It takes any re- sponsibility for managing the program off the shoulders of school districts and, to a degree, law enforcement and the traffic courts. Jetha said the decision to go with Red-


Speed and the CrossingShield solution was because the company had the existing staff, processes and technology in place. “Teir breadth of expertise in red-light en-


forcement solutions, their international pres- ence, providing solutions in both the UK and the U.S. as well as their willingness to work


together with Seon to provide a complete end-to-end solution to the school bus market, made them an ideal partner,” she added.


HOW IT WORKS


Seon’s high-resolution exterior cameras coupled with vMax Commander software capture and wirelessly download a potential illegal-passing incident. Jetha said additional software processes were developed to allow RedSpeed to retrieve and review the video three times to determine if a violation likely took place, according to the local law. Ten, the “pristine” video is forwarded to the local police department to verify the violation and approve the citation, said RedSpeed's Debra Beerup. RedSpeed then prints the ticket and mails it to the registered vehicle owner. “For the average community, taking on


printing and administration of violations would require a considerable amount of manpower they are not able to provide right now,” said Beerup, the director of marketing at RedSpeed. She explained that the company also schedules all hearing requests from the


accused, processes all contests by mail, scans archival footage and forwards it to the hearing office, and processes all payments of fines via credit card paid by mail or online, even providing confirmation. Beerup added that RedSpeed also oversees


camera installation, acquires all required permits, performs traffic studies and provides any clerical or administrative support. “It’s all about being turnkey and antici- pating the needs of our clients and doing all we can to meet those needs,” she explained. Added Jetha: “We both wanted to do


something in this arena and both had a piece of the puzzle. Being able to put them together is absolutely brilliant.” 


We sat down with Seon's Lori Jetha to learn more about the partnership with RedSpeedUSA. Read the Q&A in our online Web Exclusive sec- tion at www.stnonline.com/home/ web-exclusive.


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