trucks,” Brous said. “When our Distribution associates have been along on school visits such as the No-Zone blitz, the driver’s education instructors have expressed their thankfulness to Publix and the Florida Trucking Association for providing their students with information about driving with trucks.” Wal-Mart, Landstar and Rowland
Transportation are among other companies with trucks in Florida that sport safety messages on their cabins or trailers. Nebraska-based Crete
“We thought it would be neat to come
up with some idea to donate some money back to research or whatever,” he said. He hasn’t made firm plans yet, but said
the company’s next focus will be a topic that, unfortunately, he knows a lot about: childhood cancer. Mosley’s son was diagnosed with a form of cancer called neuroblastoma when he was 6 months old, and endured chemotherapy and three surgeries to treat it. He’s now 11 years old and cancer-free, but Mosley said he
MOSLEY SAID HE HAD SUCH A GOOD RESPONSE THAT HIS
COMPANY IS PLANNING TO DOMORE TRUCKWRAPS FOR OTHER IMPORTANT ISSUES.
Trucking adds a slightly different spin: The company aggressively recruits military veterans, and the 10 trucks in Crete’s Patriot Fleet feature tractors that are wrapped in messages that honor the and include customized dog tags listing the drivers’ military branches, years served, and miles driven for Crete. Mosley said he had a lot of positive
feedback about the company’s pink breast cancer awareness truck. “My customers who saw it while we were
picking loads up thought it was pretty cool and some got their picture taken with it,” Mosley said. “A lot of my drivers have someone in their family who’s a breast cancer survivor. The driver of that truck said a bunch of people gave him a thumbs-up when he was driving down the road.” The company put pictures of the truck
on the D. Mosley Trucking FaceBook page, and someone tagged a photo of it on Twitter. It was also featured as a nominee for the Commercial Carrier Journal’s Five Flashiest Fleets contest in December. Breast Cancer Awareness Month may be
over until next October, but Mosley said he had such a good response that his company is planning to do more truck wraps to focus attention and possibly raise money for other important issues. The company’s employees already participate in community service events like the America Cancer Society’s Relay for Life, and Mosley said he’d like to expand the truck wrapping idea to include some kind of official fund-raising or public awareness campaign along with it.
Florida Truck News Q1 WINTER 2014 21
and his wife are still connected to the community that surrounded them while he underwent treatment. “Sine my son was treated here locally in
Jacksonville, we know the people at Nemours,” he said. “Every Christmas we try to do something for the families there, and we thought maybe we could package it together.
“Back when my son was going to the
hospital, luckily we had our own business. Otherwise you pretty much have to quit your job. It’s a huge financial strain on families, and if you don’t live here you’ve got to pay for eating and gas money too.” He’d also like to do a truck wrap geared
toward veterans. “We can’t do a ton of them, but I think
people took to the breast cancer one pretty good. The main thing is trying to find out how you can get all the employees here and other people trying to raise money. You’ve just got to get on board with the right people.” D. Mosley Trucking is a growing
company that currently runs about 90 company-owned flatbed trucks, Mosley said, and one of the side benefits of getting involved in a public service cause in such a visible way is the positive publicity it reflects on the company itself. It’s not the primary motivation, he said, but it’s a nice bonus. “The truck’s going up and down the
road and we want to do it for a good cause, but we’re a growing company so we want to get our name out too,” he said. FTN
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