For the Greater Good Trucking companies put tractors and trailers to use as rolling billboards for worthy causes


BY JENNIFER BARNETT REED Contributing Writer


Last October, Dale Mosley saw the


annual proliferation of pink that comes along with Breast Cancer Awareness Month and had an idea: Why not pinkify one of the trucks in his fleet at D. Mosley Trucking? “Even all the football players were


wearing pink, so we thought we ought to do pink truck,” Mosley said. “We thought it would be a good way to help somebody and get our name out too.” Trucks make ideal rolling billboards


because of their size, of course, and plenty of trucks on the road today advertise the company they’re attached to. But some trucking companies and corporations are finding out there’s also some benefit to using that space for the greater good. About 30 trucks belonging to members


of the Florida Trucking Association have been outfitted with “No Zone” wraps provided by the Florida Highway Patrol, said Tisha Crews Keller, the FTA’s Director of Communications. A federal grant pays for the cost of the wraps themselves — about $3,500 each — and the companies foot the approximately $2,000 cost of having them put on. The No Zone wraps, part of the “Share


the Road Safely” program, illustrate for other drivers where the large blind spots are around trucks and buses. The Publix Super Markets chain has


about 10 trucks wrapped with safety messages, said Maria Brous, the company’s director of media and community relations. They started with a No Zone trailer in Jacksonville in the mid-1990s, she said, and since then have added trailers with other messages as well, including those related to the More Space, Share the


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Road Safely and TACT (Ticketing Aggressive Cars and Trucks) safety campaigns. “We’ve received positive comments from


other truck drivers on how much they appreciate Publix for educating other motorists about how to drive in the vicinity of big


Florida Truck News Q1 WINTER 2014


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