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SHOW PREVIEW


DEAL 2014 D


EAL has grown to become one of the most effective ‘launchpads’ in the Middle East for stakehold- ers within the amusement and


related industries. Now in its 19th edi- tion, this year’s show takes place from 8-10 April at the Dubai World Trade Centre, UAE, and will be almost 20 per cent larger than last year’s event (which welcomed 270 companies from 33 coun- tries, and almost 6,000 trade visitors). The event’s creator, International Expo Consults (IEC), regards the growth of the global attractions indus- try as serious business. IEC says that


WHO SHOULD VISIT?


n Owners, managers, operators of all types of FEC leisure attractions and theme parks n Architects, developers and designers n Contractors and consultants n Food and beverage managers n Investors and entrepreneurs n Tourism operators n Mall and retail managers n Real estate developers n Decision-makers from the whole spectrum of leisure sites


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according to a report by Global Industry Analysts, the world market for theme parks is expected to reach US$31.8bn (Dh116.8bn, €23.2bn, £19.2bn) by 2017. The Middle East, Asia-Pacific and


Latin America are poised to see the biggest growth rates during this period, according to the report. Demand is on an upswing and there


are opportunities to be tapped in North Africa and the Far East Asia regions as well. Here, countries are gearing towards ‘retail entertainment’ where a large retail entity supports an entertain- ment zone that includes not just rides but cinema, and F&B, it states. Consumer preferences are moving


towards adrenalin-pumping rides, inter- active games, 7D simulation games, redemption games and high-tech video games among others. Another key factor that will boost the


entertainment and amusement sec- tor in the Middle East is Dubai’s EXPO 2020 win. An estimated total funding of €6.bn (US$8.2bn, £5.1bn) has been earmarked for the event, with €5.bn (US$6.8bn, £4.1bn) anticipated as investment for the Expo’s infrastructure. Dubai’s economy is set to receive an added value boost of around €17.7bn (US$24.2bn, £14.6bn). An estimated 25 million visitors are set to arrive in the


Read Attractions Management online attractionsmanagement.com/digital


Show dates: 8–10 April, 2014 Timings: 11.00 hrs to 19.00 hrs Venue: The Arena, Dubai World Trade Centre, Dubai, UAE www.dealmiddleeastshow.com


country as a result of a successful bid, thus influencing tourism, trade, infra- structure and investment. DEAL 2014 will see a large gathering


of key players and visitors, and many familiar leading names as exhibitors from the international attractions and leisure industries. This year’s show will welcome leading names such as AFP technology – Wavesurfer, Empex Water Toys, Fabbri Group, Huss Park Attractions, International Play Company, Lagotronics Projects, Mack Rides, Neptune-Benson, Polin Waterparks & Pool Systems, Proslide Technology, Rainbow Productions, Sanderson Group International, Saturn Imagineering, Water Technology, Whitehouse Leisure and Whitewater West. l


AM 1 2014 ©Cybertrek 2014


DEAL welcomed almost 6,000 trade visitors to last year’s event, and this year the show will be even bigger


Organisers of the Dubai Entertainment, Amusement and Leisure Show (DEAL) are planning to create their largest ever showcase of world class entertainment products at this year’s event


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