Geoff Chutter CEO
WhiteWater West Industries
Waterpark supplier
What are the present challenges in the industry ? The challenges are intellectual property protection but in this area IAAPA is doing a great job in being very visible in protecting the turf of the ‘creators’ of new attrac- tions. Public liability and tariffs remain an issue in many markets.
Ernest Yale CEO
Triotech Interactive attractions
What are the current trends? Interactive dark rides are hot, plus interactivity and digital technology are impacting on the amusement and attractions industry. An interactive attraction grabs the
guest’s attention by involving them in the story, making the experience more rewarding and memorable. This increases positive word-of- mouth and re-playability (guests want to try the experience again). This multiplication of ‘experience ambassadors’ can have a strong impact on the operator’s results. Digital is further impacting the
industry by facilitating greater real- ism. Operators can expand offers by modifying content more rapidly than on a traditional attraction.
John Wood CEO
Sally Corporation Animatronics & dark rides
What do you see as the industry’s challenges? Coming up with new ideas and products that can perform in the mass entertainment industry is an ongoing challenge. Suppliers from all over the world are always trying to create the next new and exciting attractions. We have great creative thinkers on both manufacturing and the operator sides of the equation.
What are the most exciting things happening right now? When the buyers are buying, it’s always an exciting time! Plus Disney’s hard at work in China, Universal in Singapore, the Middle East is coming back to life, and Russia’s more serious about leisure.
What are the most exciting things happening in the industry? The dial-up of interactive play and the introduction of gaming into both the amusement park and the waterpark sectors are the most exciting trends we’re seeing.
John Davies
COO, UK Business Unit Omniticket Network
Ticketing & access
What are the main trends in technology for attractions? The trends are more towards mobile ticketing technologies – both in terms of being able to purchase tick- ets via mobile devices and also using the device directly at the access con- trol point of the attraction. Increasing ticket distribution capabilities is another requirement, includ- ing the ability to activate remote media to be used as a valid ticket. More mobile phone manufactur-
“It’s exciting to see how media, technology
and simple human interaction are converging to create personalised visitor experiences”
AM 1 2014 ©cybertrek 2014
ers are now incorporating NFC (Near Field Communications) technol- ogy into their handsets. This type of technology allows the phone itself to be activated as an admis- sions ticket, without the need to download and scan barcodes.
Read Attractions Management online
attractionsmanagement.com/digital 71
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