Catching butterfl ies V
isitors to the Academy of Natural Sciences of Drexel University, US, can experience the museum in a fun, new way through their
smartphones. Located in Philadelphia’s Parkway Museums District, the Academy features four fl oors of interactive exhib- its, including dinosaur skeletons, a tropical garden fi lled with live butterfl ies, live animals to touch and historic diora- mas of global habitats. The free interactive app called ANS Explore! engages visitors on a quest to uncover hidden secrets and earn virtual badges while making discover- ies. The app guides visitors on a quest to fi nd ‘escaped’ butterfl ies throughout the museum. Players scan the butterfl y- shaped QR codes to earn badges and unlock interesting information about the animals, habitats and other features of twhe exhibits. The app also offers but- terfl y illustrations to colour in, as well as a butterfl y-catching game that visi- tors can play anywhere. ANS Explore! was created by students at Drexel University’s Antoinette Westphal College of Media Arts & Design. Developer Daniel Barboni, an undergraduate in the
The free app guides visitors on a quest to fi nd ‘escaped’ butterfl ies around the museum
Digital Media program, says the team designed the app to be updated and adjusted as exhibits change. The current theme of the hunt of
capturing escaped butterfl ies corre- lates with the Academy’s Butterfl ies! exhibit.“The goal is to get kids and par- ents to explore more of the academy
and learn things they might not have known,” Barboni says. ANS Explore! is for Android and iOS
operating systems and can be down- loaded at the AppStore or GooglePlay.
drexel
attractions-kit.net KEYWORD
The Silverwood App B
ar-Z, the mobile app development company, has created a mobile app for guests visiting the Silverwood Theme Park and Boulder Beach
Water Park, US. Designed to inform and guide visitors, the app also acts as digital promotion of the park, which features more than 65 rides, slides, shows and attractions. The Silverwood App provides access to everything in Silverwood, Boulder Beach, and Scarywood. It acts as a tool for pre-trip planning and as a personal in-park tour guide. The app includes an interactive cus-
tom map of the park that indicates the user’s current location and shows clos- est points of interest. Video, images and descriptions of each attraction are designed to entice and educate visitors. Social media integration and a digital postcard feature offer guests the oppor- tunity to share their park experience on
AM 1 2014 ©cybertrek 2014
The Silverwood App acts as a personal in-park tour guide for visitors, pointing them to the nearest points of interest
Facebook and Twitter. Deals and events listings help guests stay up-to-date with the park event calendar and new pro- motional offerings. Bar-Z’s software-as-a-service offer includes a Content Management System to enter, edit and host app content that’s streamed to both iPhone/iPad and Android apps. Bar-Z handled all the app development, publishing to the app stores and ongoing app maintenance to implement operating system updates and new features. The app is on free download for iPhone and iPads, and Android Smartphone and tablet devices.
barz
attractions-kit.net KEYWORD
Read Attractions Management online
attractionsmanagement.com/digital 83
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