AUDIOGUIDES & APPS
GOING MOBILE
In this apps and audioguides round up we look at the latest technology making visitor experiences an interactive multimedia affair
Kate Corney, product editor, Attractions Management
Podcatcher for Walker Art
T
he National Museum Liverpool, UK and Guide ID teamed up for a new project at the Walker Art Gallery. It uses Guide ID’s new Podcatcher
P300 audioguide to offer an audio tour of the highlights of the art gallery. The audioguide has improved battery life, design and better sound quality. The Podcatcher P300 is also set up to offer new features, including email marketing and advanced visitor research. The new- style Podcatcher also has a hearing aid feature, which can connect with hearing aid loops, which is being used at the gallery to offer an equal experience to as many visitors as possible. The Walker Art Gallery is also using
other tools on the Guide ID platform, for instance, the system automatically collects data on how it is being used by its visitors. Visitors also take a 12-ques- tion survey at the end of the tour. The results are then available via the online Content Management System, which is updated every day and the content
Visitors enjoy all the highlights of the Walker Art Gallery via Podcatcher
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can be customised. The gallery is using this fl exibility to introduce promotional messages through the guide about its other sites and services including the shop, the café and special events. It also promoted a future exhibition, David Hockney: Early Refl ections with a mes- sage: “If you like Hockney’s work, come back for our exhibition ‘David Hockney: Early refl ections’. It’s about his work in the 1960s and 70s. It’s at the Walker from 11th October 2013”. The David Hockney exhibition is
also using the new Podcatcher to offer an audio tour and to carry out visitor research and evaluation. Guide ID is also planning to launch apps for IOS and Android as part of
Read Attractions Management online
attractionsmanagement.com/digital
The Hockney exhibition is using the new Podcatcher for visitor research
the tours. The free Podcatcher App will let visitors choose content from a list, numbers on a keypad and via QR-code scanning. Visitors using the app will also be able to see other museums and sites where they can use it. The app will not require WiFi or an internet con- nection during the tour and there will be a text overlay feature for hearing impaired visitors.
guideid
attractions-kit.net KEYWORD
AM 1 2014 ©Cybertrek 2014
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