ADVERTISEMENT PROMOTION
SUNBEDS + HEALTH CLUBS = SYNERGY + REVENUE
Recent years have seen a downturn in sunbed investment in the UK’s health club market. That decline has now turned into a steady ascent as operators seize the opportunity to invest in the synergy that exists between the gym and the sunbed. Results benefit member satisfaction and retention as well as club revenues
E
xtensive published research has clearly demonstrated the link between vitamin D and optimum athletic
performance. From the International Olympic Committee and football’s Premier League through to eminent sports scientists and leading sports coaches around the world, vitamin D status is recognised as having an impact on athletic performance.
The Opportunity Health clubs have a prime opportunity to tap into a new membership recruitment and marketing initiative with the provision of sunbed sessions as part of a member’s fitness goals. Over 95 per cent of our vitamin D
production comes from exposure to sunlight, but in the UK the sun isn’t strong enough for this purpose from October to May, which is why the majority of UK adults are vitamin D deficient by the end of winter. Vitamin D experts recommend 25
per cent of 1 Minimal Erythemal Dose (MED) on a sunbed 2-3 times per week to achieve and maintain optimum vitamin D status, perfectly coinciding
Tel: +44 (0)20 8498 7277
www.ergoline-uk.com
with the average number of visits to the gym each week by health club members.
Understanding Vitamin D A comprehensive understanding of the relationship between UV exposure, vitamin D production and the effects on athletic performance can be found within Ergoline, the world’s largest manufacturer of commercial sunbeds and leading supplier to the UK market. Operators can tap into the extensive
knowledge of Team Ergoline gaining all the information and training necessary to introduce sunbed sessions to achieve more than just tanning.
Training As an Ergoline customer your team can access a detailed training programme designed to explore and develop the relationship and potential of sunbed provision in a health club environment, connecting all the latest data on vitamin D and athletic performance.
Talk to Team Ergoline Leading the UK’s indoor tanning market for more than 25 years. Call +44 (0)20 8498 7277 or email
info@ergoline-uk.com
PART OF JK HEALTH AND BEAUTY TECHNOLOGIES GROUP PLC 67
World Class Performance Ergoline is internationally renowned for groundbreaking technology and outstanding performance and comfort across its extensive range of sunbeds. Its heritage in provision to the health club market is unrivalled, understanding the needs of the operator to satisfy the demands of a discerning membership whilst maximising revenue opportunities.
Total Workout Benefits The total package is on offer from Ergoline: a performance enhancing, membership retention tool that can also boost club revenues. Useful information and advice,
exceptional product, training and marketing support, an excellent after- sales Customer Care Programme, finance options including rental and income share, together with investment into a brand you can trust. The time is right to find out more
about how an Ergoline sunbed can help reinvigorate your core business, aid membership accrual and retention and increase revenues. Feel free to also enquire about the excellent tanning performance synonymous with Ergoline.
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