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NUTRITION


RUNNING ON JUICE S


even days up a mountain in Turkey, far away from all temptation, exercising for five hours a day fuelled on nothing


but four daily juices and plenty of water. That’s how I spent the first week in June this year. Many people thought me mad; even I had my doubts before I went. So why on earth was I doing this? ‘7lbs in 7 days’ would be a compelling


enough answer for many people – the amount of weight the average person loses over the course of the week. And that’s how the Juice Master


retreat is marketed, at least at an entry level, based on the bestselling book of the same name written by Juice Master founder and director Jason Vale. But I soon realise there’s much more to it than that.


HITTING RE-SET


“It was the publisher that wanted to call the book 7lbs in 7 days – Super Juice Diet,” explains Vale. “I didn’t even want to include the word ‘diet’ in the title. Weight loss is a by-product of what we do – I think of the programme, and the


Vale started


juicing to cure a skin condition


HEALTH CLUB SPA


Whether you’re looking for weight loss, detox or disease prevention – in some cases even cure – juicing claims to have the answers. Kate Cracknell reports


retreats that we’ve set up based on that programme, as the most effective one-week recharge you can give your mind and body.” Interestingly, that sentiment was


echoed by most of the people attending the retreat with me. Many had been at least two or three times before; one was attending for the seventh time. All of which begs the question: why? “I come every year for a reset and


a re-balance – to get my body back to feeling good,” one guest told me before we’d even left the airport. “It’s not about losing weight. It’s about energy and health.” “You feel so energised by the end of


the week,” agreed another. “Your taste buds change too – you go home wanting totally different foods.” Arriving at the resort and meeting


the other guests, it was clear that juicing was in fact already a way of daily life for most, with many citing the health benefi ts rather than weight loss. So far, so intrigued. So what was it all about? And could juice alone really sustain me for a week?


NUTRIENT-RICH DIET


“If you tell people you’re just going to have juice for a week, they’ll tell you it’s dangerous – and yet they don’t bat an eyelid if someone’s living off junk food for months on end,” says Vale. The focus of Juice Master is therefore on explaining why to juice, not just how.


“People want to feel good, and when you juice you’re getting everything your body needs. You feel recharged, rebooted, full of energy. Your skin becomes clearer, your hair and nails better, you lose weight. It also has huge health benefi ts: the two biggest causes of all disease are toxicity and nutrient defi ciency, and our programme addresses both of these. “When you explain it that way,


people fi nd it very logical, very tangible. It isn’t about going on a diet – it’s about changing your diet.”


38 Read Health Club Management online at healthclubmanagement.co.uk/digital August 2013 © Cybertrek 2013


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