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INDOOR CYCLING


PEDAL POWER I


ndoor cycling has been a staple offering on gym class timetables for years, picking up legions of dedicated fans who become incredibly passionate and loyal to their chosen class. Now indoor cycling is on the rise


again, enjoying a renewed interest thanks to factors such as the growing visibility of elite cycling – the Olympics and


SCHWINN


Merrill Richmond, VP of sales and marketing Indoor group cycling can be a strong tool to attract and retain members: done well it’s very inclusive, opening the door for clubs to market their offering to new audiences. However, many clubs risk alienating


potential group cycling participants through their approach to these classes, with every session labelled as advanced on the timetable and instructors roaring on the very fit, regular participants to push themselves harder and harder. That’s not going to appeal to someone who last rode a bike 20 years ago, but who might have been inspired by their Olympic heroes to get pedalling again. The opportunity is there to create a


mixed timetable of classes welcoming beginners, teenagers/millennials, the fit and the fat, the ever-growing over-60s


August 2013 © Cybertrek 2013


market. Offer riders the chance to experience a team pursuit, a recovery class, a Classical vs Dance tunes special or the joys of climbing Alpe d’Huez. It’s about making people’s regular trips to the gym more exciting and inclusive, and all achievable within their own personal limits/goals. Variety in the timetable


is one of the reasons why indoor cycling microgyms are being so successful; they have also packaged their offering well and have a story to tell around their concept. Then there are the basics which, while


obvious, sometimes seem the hardest to achieve: invest in fabulous coaches and their further education; invest in


Invest in great coaches, bikes and AV systems


reliable bikes, ideally with consoles to improve the experience; and invest in an extraordinary sound system, as great music is still a huge source of motivation, especially if the soundtrack is geared to the target audience of each distinct class.


Read Health Club Management online at healthclubmanagement.co.uk/digital 45


From microgyms to new technology and new formats, indoor cycling is booming. Levze Kerey asks the experts for their tips on how gyms can capitalise on this trend


the Tour de France – exciting new formats of club and programming, and an influx of innovation in technology. It’s time to take a fresh look at how the many indoor


cycling options might be used to bring a buzz to fitness facilities. So how can operators capitalise on this renewed public interest?


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