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attractionS & MuSeuMS


ALVA appoints Baroness Wheatcroft to its board


The Association of Leading Visitor Attractions (ALVA) has appointed Baroness Patience Wheatcroſt, former editor of the Sunday Telegraph, as a new board director. Baroness Wheatcroſt, who was appointed to the Conservative benches in the House of Lords in 2010, is also a trustee of the British Museum – a member of ALVA – and made her maiden speech in the Lords on the importance of tourism. She attended her first ALVA meeting


at RHS Wisley on 20 September, which featured discussions on making historic attractions family-friendly.


Science Museum invests in research


The Science Museum has launched a new Research and Public History Department to coordinate the museum’s aca- demic research activities. The department will be


tasked with running the museum’s research projects; liaise with university depart- ments and other museums; co-supervise students; sup- port research fellows and associates; publish papers and books; and organise public events, conferences and workshops. Dr. Tim Boon, head of


research and public history at the Science Museum, said: “In research terms, the Science Museum’s collections are almost pure potential, so little in-depth research has ever been under- taken. A museum that does not prioritise research cannot understand the stories its


Te Fusilier Museum in Greater Manchester


Heritage Lottery Fund boost for Fusilier Museum


The Fusilier Museum in Bury, Greater Manchester, has received a boost from the Heritage Lottery Fund (HLF) towards its Onward and Upward redevelopment proj- ect. Earlier this year, the museum submitted a bid for nearly £700,000 for the creation of a new open store area, which will allow it to open up its full collection to the public. As part of the application process, the


HLF has requested match funding of £530,000, with the Fusilier Museum now planning to embark on a fundraising cam- paign. Details: http://lei.sr?a=z3n4w


University opens natural history collection


Sheffield University has opened a new temporary museum of natural history, revealing a number of its treasured exhib- its to the public for the first time. Te Alfred Denny Museum, commonly


used by students, contains extraordi- nary items such as the skull of an extinct man-sized eagle and tiny flying dinosaur skeletons. The curator, Professor Tim Birkhead, will provide tours and talks on the museum’s treasures.


8 Te department will oversee all of the museum’s research projects


collections tell; how its audiences engage; nor how to slow the deterioration of its objects. “I believe research is the elixir that has the


ability to release the potential of museums.” Details: http://lei.sr?a=3k1m2


Visitor attraction discusses city challenges


London has a brand new visitor attraction, which is claimed to be the world’s larg- est exhibition dedicated to the future of cities. Te Crystal users interactive exhibits to discuss subjects affecting cit- ies; such as climate change, population growth and increasing urbanisation. Te brief for Event, which


was responsible for creative direction, design, content interpretation development and delivery, was to make it real and sensational. Siemens supplied the technological material and research. The main area of the exhibition is


divided up into zones, which is anchored by an “attractor” which represents a real urban sustainability challenge; for example, a full height fire has been created using steam, lighting and projections.


Te Crystal and its content was designed by Event Communications All visitors have RFID cards used through-


out the space to enable them to tag themselves into interactive tables. At the end they can unpack their journey to see all the solutions with which they have engaged. Topics such as transport, urban planning, energy supplies, terrorism, water and health are all discussed. Details: http://lei.sr?a=t2D3P


Clifton Suspension Bridge attraction approved


Proposals to establish a new heritage attraction at the Cliſton Suspension Bridge in Bristol have been approved by North Somerset Council. Te plans include replacing a temporary building with a permanent venue at the bridge


Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital


- designed by Isambard Kingdom Brunel - which first opened in 1864. Te centre will explain the history of the bridge, its design and construction as well as the relationship between the river Avon and the city of Bristol.


Twitter: @leisureopps © CYBERTREK 2012


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