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spa Hilton publishes trends report


The presence of a spa is an “important factor” for con- sumers booking a hotel, according to a new interna- tional trends report by Hilton Hotels and Resorts (HHR). Emerging Global Spa Trends


– the hospitality operator’s comprehensive new Hilton Blue Paper – contains insights from industry experts and the founders of product brands. Te report identifies spa-


goers and behaviour based on generation, as well as discuss- ing the “increasingly savvy modern spa guest” who is more aware of treatments and products. Meanwhile, the research has highlighted an


Hilton Hotels and Resorts is rolling out its eforea spa concept globally


increasing importance of men to the spa indus- try and how successful facilities should tailor services to the male audience. Te hotel operator is in the process of rolling out its own spa concept – eforea: spa at Hilton


– to provide a turnkey spa solution for owners, with Qatar and China among the nine loca- tions in which it already has a presence. To read more from Hilton’s global spa team


about the eforea rollout, see Spa Business 2011 Issue 3, p28: http://lei.sr?a=j9l4H Read more: http://lei.sr?a=2T1t8


Champneys expands medical services


Champneys has expanded the medical services on offer at its luxury spa resort in Tring, Hertfordshire, in a bid to com- plement its existing health and wellbeing provision. Te services are based on


the concept that prevention is crucial to staying fit, with guests able to meet with a variety of professionals cov- ering all aspects of health. Champneys has introduced


the WellWoman and Wellman screening programmes to provide a full MOT, which includes blood tests and heart and lung function tests. Meanwhile, Tring Medical Centre now offers


Champneys’ spa resort in Tring offers a variety of health professionals Te Healthy Heart Programme offers one-off


services including injury and pain manage- ment; weight management and detox; and the Healthy Heart Programme.


heart check-ups or an extensive rehabilitation and prevention scheme run by heartsmartUK’s multi-disciplinary team of professionals. Read more: http://lei.sr?a=g0F0O


Center Parcs launches Aqua Sana spa product range


Holiday park operator Center Parcs has launched its own bespoke spa products range – Aqua Sana – for use across its UK spa estate. Te new range of products, which will be


sold as retail products for guests to take home, have been branded aſter Center Parcs’ own


© CYBERTREK 2012


Aqua Sana brand and include a body wash, body scrub, shampoo and conditioner. Te range is inspired by nature and has been


specially formulated and combined with a sub- tle signature fragrance. Read more: http://lei.sr?a=g7m8C


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image: hilton hotels and resorts


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