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nnovative Solutions Live Demonstratio CPD Masterclasses


3 Innovative Solutions 3 Live Demonstrations 3 CPD Masterclasses


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Join us on: Join us on: @L_I_W LIW PROMOTIONAL FEATURE PPA Conference to take place at LIW 2012 oday at www.liw.co.uk/register


The UK’s biggest and best gym for three days of the year


For three days in September, LIW is one of the UK’s biggest and most diverse gyms encouraging health and fi tness profession- als to ‘have a go’ at a huge variety of new equipment and training techniques. T e Group Exercise Arena, sponsored by


Les Mills will host live demos of the hottest training and fi tness methods on the UK fi t- ness scene ensuring that visiting operators are up-to-date with what makes their mem- bers and clients tick.


Outdoor Fitness: A growing opportunity for leisure


LIW has commissioned Leisure-net Solutions to produce a market intelli- gence report into the rapidly expanding and popular outdoor fi tness sector. T e report will be outlined as part of the


Educations Village programme at LIW 2012 and will be made available for download to visitors aſt er the event has taken place. With research questions targeted at


both consumer and trade representatives, the report will analyse the size, growth and potential of the market as well as providing insight into the motivations of outdoor fi tness participants. T ree key industry players will also be


represented with in depth case studies into the business practices and successes of some of the leaders in the outdoor fi tness fi eld.


STA’s Shropshire Swim Academy


The Swimming Teachers’ Association (STA) will be presenting a case study during LIW 2012 which will outline the association’s work with Shropshire Council to draw up a unique joint venture project: the Shropshire Swim Academy, the fi rst of its kind in the country. T is groundbreaking project saw STA


and Shropshire Council work together as partners to deliver this innovative acad- emy programme, which was later rolled out across all of the local authority-run leisure centres in the county.


6 ttend today at www.liw.co.uk/register


16/06/2011 15:05 16/06/2011 15:05


T e Pley Providers Association Conference will be held at the Drayton Manor theme park in Tamworth


T e Play Providers Association (PPA) will hold the Play Providers Conference 2012 at LIW this September, with the ASPIRE awards taking place at the newly re-opened Drayton Manor Hotel complex in Tamworth. WDD Online’s Scott Brown, is to deliver a


keynote session entitled “Magic of the Mouse: Bringing the Florida theme park experience to your guests” where attendees will discover what one of the world’s favourite theme parks can teach you about creating success, embrac- ing change, leading your team and growing your business. Scott is an entertaining speaker with a sound knowledge of this sector.


T e conference line up, which is aimed at


indoor play and other attractions owners and managers, also includes a return for Tim Fearon of the Extraordinary Coaching Company and a session highlighting the health benefi ts of play in children, based on results of research with York St John’s University. Speaking about the programme, PPA chair


Janice Dunphy commented: “We are delighted to be working in partnership with LIW to bring Scott Brown back to the UK this September. “T e sessions promise to provide PPA mem-


bers with inspirational leadership training relevant to our sector.”


Pulse Fitness set to unveil new circuit range to operators


At LIW 2012, Pulse Fitness is set to demon- strate its exciting new circuit range off ering operators the chance to try out a safe and comfortable strength training activity with the experts from Pulse on hand to answer any questions visitors may have. The showcase is to include pieces from


eight key machines, each specifi cally target- ing a key muscle group, positioned in a semi circle so users seamlessly move from machine to machine to achieve a total body workout. T e design and function of the equipment


makes it an ideal introductory exercise method to increase physical strength. T e hydraulic cylinder design provides a


soſt er, smoother workout thus reducing stress on joints and connective tissues. It’s also easy to use and can be made fun with the use of lights and music; making it perfect for key user groups such as children, medical rehabilita- tion, seniors and ladies.


Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital


T e showcase will include eight pieces of equipment Twitter: @leisureopps © CYBERTREK 2012


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