This page contains a Flash digital edition of a book.



Meeting and Greeting. Greetings are casual. A handshake, a smile, and a 'hello'

Trade mission to

Switzerland in March A top level trade mission is being organised for next year to Switzerland, home of the United Nations. The mission will visit Geneva, home of the Red

Cross and various organisations that come under the auspices of the UN, including the World Health Organisation and the UN High Commissioner for Refugees (UNHCR). All these organisations place orders for a vast and wide ranging amount of supplies each year – anything from telecoms equipment to tyres, and vaccines to sanitation supplies. The organisations also require various

services, from education and training to freight forwarding and transport services.

‘UN procurement is suitable for small and larger companies’

Companies interested in providing these goods and services will find the briefings and advice available from the trade mission to be invaluable in helping them secure contracts. The trip takes place between 21 and 23 March 2012. Eleanor Baha, trade attaché from UK Trade

and Investment at the British Embassy in Geneva, will be available for one-to-one meetings with companies and will give advice on how to supply goods and services to the UN.

For more information, contact Mark Sankey on 0121 450 4205 or email



are all that is needed – but ‘yo’ and the person’s name will suffice. In most situations, you can begin calling people by their first names. And most people will insist that you call them by their nickname, if they have one.


ne of the good things about doing business in America is that most people speak English – well,

an approximation of it anyway. If you accept that when you ask the concierge to put your baggage in the boot, and he looks at you quizzically (it’s the ‘trunk’ to them) then you’ll be OK. Actually, English is spoken by about 82 per

cent of the population – Spanish is the next most popular language.

Top tips for doing business in USA:

Informal and Friendly. Don’t be surprised if strangers start to talk to you –

it’s just how they are. Some visitors can be surprised when people are so informal to the point of being very direct.


in the West are known for being a bit more casual. Executives usually dress formally regardless of which part of the country they are in. Casual Friday is common in many companies. High technology companies often wear casual clothes every day. For an initial meeting, dressing conservatively is always in good taste.


Time is Money. Probably the second most used phrase in the States after ‘have

a nice day’. People 'save' time and 'spend' time as if it were money in the bank. Americans ascribe personality characteristics and values based on how people use time – so, people who are on-time are considered to be good, reliable people.

Business Dress. In general, people in the East dress more formally, while people

Communication Styles. Americans are direct. They value logic and linear thinking

and expect people to speak clearly and in a straightforward manner. To them if you don’t ‘tell it how it is’ you simply waste time, and time is money. Americans will use the phone to conduct business that would require a face- to-face meeting in most other countries. They do not insist upon seeing or getting to know the people with whom they do business.

is conducted rapidly. Expect little small talk before getting down to business. It is common to attempt to reach an oral agreement at the first meeting. The emphasis is on getting a contract signed rather than building relations.


accomplishments, initiative and success, and may, or may not, share those sources of pride with their elders. So if they reach for their wallet, it doesn’t mean they are going to pay the bill, just show you a picture of their gal.

7 8

Dining Etiquette. Table manners are more relaxed in the US and you can refuse

specific foods or drinks without offering an explanation. Food is often served family-style, which means that it is in large serving dishes and passed around the table for everyone to serve themselves. Do not begin eating until the hostess starts or says to begin.

For more advice on doing business in the US, visit The next issue of Chamberlink will look at doing business with China.


APPRENTICESHIPS In-Comm offer a wide range of solutions to employers and individuals, covering the following: • Engineering • Warehouse and Distribution • Business Administration • Customer Service • Management • Information Technology User

Contact Gareth Jones on 01922 457686 In-Comm Business and Training Services

Vigo Place, Aldridge WS9 8UG In-Comm is committed to Equality and Diversity

Individualism. Individualism is prized, and people are proud of their individual

Business Meetings. Be punctual. With the emphasis on controlling time, business


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56