Punto de Precio


Los hombres gastan más en productos que les den resultados. De cualquier forma, tenemos también que hacer productos accesibles en cuanto a precio. Oprah Winfrey probó que el es


precio no


a las transformaciones “makeover” solo para


y los resultados asombrosos. Las reacciones para de


fueron los


gastar mucho


problema en un programa dedicado hombres


participantes y de los hombres en el público fue un gran testimonio y afirmación de que estamos listos,


dinero para consentirnos – a pesar de las molestias al ser depilado con pinzas, cera, peinado o embadurnado con maquillaje. El sentimiento más común expresado fue el de mayor confianza – se sintieron más jóvenes y descubrieron un nuevo respeto por si mimos. El reto es que los proveedores


y spas necesitan encontrar nuevas formas de comercializar productos para hombres y servicios haciendo que sus locales sean más atractivos para los hombres.


Lee Gi Presi


stri lbert dente / Fundador KENMEN Inc


En KENMEN nuestro concepto es ‘di


buci ón sel ecti va’. Podemos servi ante canti idad en nuestra producci


ofrecer a nuestros vendedores productos frescos medi cal


representar un empaque poco convenci pero si


empre tenemos en cuenta l y el medi ento profesi o prácti o ambiente. Procuramos coordi


ón. Esto puede ,


nar


nuestros esfuerzos con nuestros vendedores mediante entrenami


Challenge and Opportunity Skincare and Spas for Men


Creating a comfortable atmosphere for men spas


to explore this new territory Vendors,


and retailers need to


understand that men will not explore the domain of skin care and cosmetics in full view of women. Yet, visit any department store and see for yourself where men’s cosmetics are placed. They are right next to the women’s section where no man will venture. In some cases, the men’s “grooming section” ends up in the basement of a retail shop or department store where the lighting is unflattering and the space claustrophobic. Discretion and privacy are two reasons why men love to shop online. However, men also love spas and not just for massages anymore. Men are exploring the spa world faster than we can implement measures to cater to them.


Implementing


these measures is crucial because spas and stores need to segregate areas dedicated to men from those dedicated to women in a very distinct manner in order to attract and keep a loyal, steady male based clientele. The challenge is to capture this huge growing market by understanding what men want.


Information and product knowledge The challenge is to validate the need for the male product, not only to the consumer but to spas as well.


Experiencing these


products in a discreet male environment is of course important but correct service is fundamental in drawing the audience and educating men to the need for the products. This is done through information, hands on demonstration and treatment experiences. Men are very tactile creatures and experience everything through touch,


8 scent and sight. The experience will, for


them, determine whether or not they can easily use and understand the function of the product. Men can be extremely loyal once you build their trust.


Quality and immediate results: the key to initial sales Servicing and transparency of product is the key to repeat sales and consumer loyalty. Men want quick-fixes, especially when it comes to taking care of themselves as part of their


fast paced lifestyles. With this in


mind, products often perform double duty and formulations must provide the optimum in quality, purity and integrity. The challenge is that we only get one chance to make a good first impression with a potential customer, and our products must deliver what they promise.


Packaging and Production Packaging is crucial in marketing any brand - whether to male or female consumers, even though most packaging will end up in our landfills for centuries to come. For men, the attraction to certain colors and fonts is very specific and statistically proven. For companies, this presents a challenge from a quantity and production standpoint as well as cost perspective, and maintaining a small carbon footprint.


Price Point Men will spend more on products


that


deliver results. However, we also have to make products accessible pricewise. Oprah Winfrey proved that price is no object in a recently featured show dedicated to ‘makeovers for men only’ and the results were astounding.


KENMEN, Rasatura Shaving Face


Orientada a los resultados productos de afeitar suavizar y preparar la piel sin causar irritación o sequedad, sin ceras pesadas o espumas sintéticas.


Performance-driven shaving products soften and prepare skin without causing


irritations or dryness, with no heavy waxes or synthetic foams.


KENMEN, E Male


Este suero hidratante es un calmante después del afeitado loción para pieles sensibles.


This hydrating skin rescue


serum is a soothing after-shave lotion suitable for sensitive skin.


KENMEN, Eye Tool


Este tratamiento revitalizante para el contorno de ojos pelea edema y las ojeras.


This revitalizing eye contour Skin Authority


therapy fights edema and dark circles.


www.kenmen.com www.spaprofessionalmexico.com onal en el


conoci ento del producto y l para crear l


mi a mejor experi


Creamos formul para atender l


mi ci enci


os protocol a de spa.


os


Hemos consultado con expertos en l de quí ca orgáni tradi onal china anti


ci r y naturi dores que practi


onal y del conti co pri


vilegi a medici


, así como herbol a, medi na gua y al mi


ca, medi na occi ari


qui a europea occi dental


stas, homeópatas, osteópatas, y sana can l


ri nente Afri o de explor ante el si


mediante nuestro submi stro de i tes medi


ar las ter as af canas ni


cano. Hemos teni api


ri stema de Comerci


ngredien o J


usto. -


dad y control de heredada por generaciones y valdada por muchas partes del Norte y Sur de Améri


na espi tual i


ca do el


as de productos natural as necesidades del hombre. a rama dental ci


es


, - ,


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