EVENT PREVIEW
SportAccord Convention A
International leaders in business, government and sport will converge in London from 3-8 April for the ninth annual SportAccord Convention
ttended by representatives from around 100 international sports federations affiliated to Sport- Accord – the new name of the
General Association of International Sports Federations – in addition to the Associa- tion of the Summer Olympic International Federations (ASOIF) and the Association of the International Olympic Winter Sports Federations (AIOWF), approximately 1,500 delegates from 60 countries, representing 500 different organisations will be present at the SportAccord Convention, which will also showcase more than 80 international sports exhibitors. Owned by SportAccord, the ASOIF and
the AIOWF, the SportAccord Conven- tion encompasses the annual Congress and General Assembly of each associa- tion. Prior to the creation of this event, the three associations, as well as the International Olympic Committee (IOC) Executive Board, each held separate an- nual meetings in different locations. However, this event has brought these meetings under one umbrella – creating a powerful new platform for interaction between the sports movement, compa- nies and cities.
Impressive line-up 2011 marks the first time the UK has host- ed the convention and is a key milestone in delivering London’s long-term aim to position itself as the world’s leading city in the business of sport and increase its market share in the US$111bn (£71.4bn) global sports business industry. Previous SportAccord events have been held in Dubai, UAE (2010); Denver, USA (2009); Athens, Greece (2008; Beijing, China
The event brings together presidents and secretary generals of international federations
(2007); Seoul, South Korea (2006); Berlin, Germany (2005); Lausanne, Switzerland (2004) and Madrid, Spain (2003). London Mayor Boris Johnson will wel-
come a powerful line-up of conference speakers during the six-day event. Con- firmed participants include Lord Digby Jones, chair of HSBC’s International Busi- ness Advisory Board and Daniel Frigo, executive VP of Walt Disney Motion Pic- ture Studios EMEA, who will be talking about “Why sport matters to the enter- tainment industry”. Lord Sebastian Coe, chair of the London Organising Committee of the Olympic and Para- lympic Games (LOCOG) and CEO Paul Deighton will also give an update on preparations for London 2012. Additional speakers include: former England rugby coach Clive Woodward;
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West Ham United co-chair Karren Brady; Greg Clarke, executive chair of the Football League; H.E. Sheikh Saoud Bin Abdulrahman Al-Thani, Secretary General of the Qatar National Olym- pic Committee; Spyros Capralos, chair of the Athens Stock Exchange; who was executive director of the Athens 2004 organisation and Armann Thorvaldsson, former CEO of Kaupthing Singer Fried- lander Bank in Iceland. “Sport really does matter,” says Lord
Digby Jones, chair of SportAccord Lon- don 2011. “It matters economically, educationally and environmentally, for social inclusion and entertainment and culture. The UK is the international home for sporting events so where else for the rest of the world to come and show its wares but London?” ●
Issue 1 2011 © cybertrek 2011
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