RESEARCH
ACTIVE PEOPLE
Active People Survey 2 was regarded as the baseline for future surveys to track change. Now with four years’ worth of data, Ipsos MediaCT research manager Andrew Haylett picks out some emerging trends
W O
hen the Sport England- commissioned Active People Survey 4 (APS4) came to a close in October 2010,
it rounded off another 12 months of fieldwork to add to APS3 (2008/9), APS2 (2007/8) and APS1 (2005/6). As the first survey to provide data for
several key measures, APS2 is regarded as the baseline for future surveys to track change and APS4 shows some interest- ing trends emerging. Its findings showed that 16.5 per cent of all adults aged 16 and over (6.938 million in total) partici- pated in sport at least three times a week
Survey 4
at a moderate intensity. Highlighting an increase of 7,800 on APS3 and 122,900 on the APS2 baseline, the change at APS4 is not statistically significant. However, when comparing APS4 to APS1, there are now 643,200 more people achieving the One Million Indicator – a key focus set in Sport England’s 2008-11 strategy to deliv- er one million more people doing more sport by 2012-13 – and this measure is of immediate interest. The population estimates from the
time of APS1 in 2005 to 2010’s APS4 show there are now more people aged 16 or older in England, but while the
Key Performance Indicators and other Definitions:
ne Million Indicator: This is the number of adults (16 and over) participating in at least 30 minutes of sport at a moderate intensity on a regular frequency of at least three times a week. This does not include recreational walking
or infrequent recreational cycling, but does include cycling if performed at least once a week at moderate intensity and for at least 30 minutes. Other more intense activities, such as power walking, hill trekking, cliff walking
and gorge walking are included KPI1: This represents the percentage of adults participating in at least 30 minutes
of sport and active recreation (including recreational walking and cycling) of at least moderate intensity, three days a week. NI8: This indicator measures the percentage of adults in a local area who partici-
pated in sport and active recreation, at moderate intensity, for at least 30 minutes, on at least 12 days out of the last four weeks (equivalent to 30 minutes on three or more days a week). This indicator also includes five light intensity sports (yoga, pilates, indoor and outdoor bowls, archery and croquet) for members of the national population aged 65 and over. Sports Participation: The percentage of adults aged 16-plus taking part in a sport at moderate intensity for 30 minutes or more at least once in the previous week.
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percentage increase in the overall popula- tion is around 3.3 per cent, the increase in those achieving the One Million Indicator measure is nearer 9.3 per cent (from 40.71 million in APS1 to 42.11 million in APS4). Participation against the KPI1 target has
also seen a significant increase from APS2 to APS4, and is now 21.8 per cent com- pared to 21.3 per cent in APS2 and 21 per cent in the first survey. Comparing KPI1 from APS3 to APS4, although there is still an increase in percentage points, which was 21.6 per cent in APS3, in a significance sense this is not considered an increase. The percentage of the adult popula-
tion meeting the NI8 target has also risen from 21.2 per cent in APS1 to 22.1 per cent in the new APS4 results. Between the APS1 and APS2 surveys, there was a significant decrease of nearly three per cent from 69.5 per cent to 66.6 per cent in the proportion of adults saying they are satisfied with local sport provision. By APS3 this percentage had risen to 68.4 per cent and by APS4 was back up to just over 69 per cent, while still a decrease on APS1, this is an increase compared to both the APS2 and APS3 results.
Sports specific findings The results for each of the first three Ac- tive People Surveys have always placed the same five sports, in the same order, as most popular in terms of the number of people participating. APS4 has finally bucked this trend, and while the top five remains unchanged, there has been a change to the order.
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