TOP TEAM
A
n experienced NHS manager and senior civil ser- vant, Mike is currently CEO of West Yorkshire Strategic Health Authority and head of Primary
Care at the Department of Health. He currently chairs the Strategic Health Authority Chief Executives Group and is the national programme director of NHS Live. “I’m fortunate to be able to bring the experience of lead-
ing major public services to my role at Sport England (in this case the £12.3bn NHS North West health system), as well as the experience of undertaking major national policy roles and also of playing sport at a semi-professional standard. The combination of these things and my years on the board allow me to offer the organisation a real insight into en- suring that good policy gets translated into real action at grassroots level. “We have a great opportunity under the government’s
reform of health and wellbeing to bring together NHS and local government resources to promote greater physical activity and sport. There’s always been a problem of defin- ing where sport and physical activity promotion fit together and so government departments have often fought over
responsibility and resource issues. Now, at a local level, we can make sure that Local Health and Well Being Boards bring together health, leisure and wellbeing services to create a brilliant, combined set of opportunities for people to engage in physical activity and sport – irrespective of their ability or physical condition. “Looking ahead, the new General Medical Service (GMS) contract will help to bridge the gap between curative and preventative care because GPs are in an increasingly impor- tant position to determine where NHS resources are spent. I believe it is essential that they recognise and allocate money to prevent ill-health as well as cure it. In particular, to spend resources on improv- ing the physical activity levels of the population with its consequent impact on reducing obesity, diabetes and coronary heart problems. We need to use the GMS contract to reinforce this point and reward GPs for keeping their practice population active, healthy and happy.”
MIKE FARRAR CBE C
EO of the Hamara Healthy Living Centre in Leeds, Hanif has a keen interest in enabling individuals and community organisations to be given the op-
portunity to enhance participation and achieve excellence. “There are a number of factors that prevent people from
ethnic and social backgrounds accessing regular sport and physical activity. Cost, for example, can be a prohibitive fac- tor for people from low-income households – particularly in the current economic climate. “Overcoming cultural and religious factors can also play
a key role in widening participation, where simple solutions – such as providing female-only classes – can increase par- ticipation. Role models and peer mentors are also key in this regard. We only need to look at the impact of someone like Amir Khan and the increasing number of young Asians now taking up boxing, a sport often considered to be mainly for white working class boys. “Traditional methods employed by local government to
meet these different demands tend to rely on sports centres, and other municipal facilities. Although these play a valuable role in providing locally accessible services, I believe we need a more innovative approach in this period of austerity.
“Local authorities now have the power to look at asset
transfer to local communities. This is an excellent method to engage grassroots participation by encouraging communi- ties to take ownership and responsibility for developing and running their own facilities. “In terms of better understanding need, too often the end
user is not involved in the planning and development phase of service planning. This is something that can be improved upon by appointing ‘community sports ambassadors’ who would act as the conduit between statutory provision and the participant. “The challenge for us in sport is ensuring that we manage to retain participants who do not necessar- ily have the ability or desire to perform at the highest level. This clearly refers to the majority of participants and here we need to look at a more collabora- tive approach between the individual, the governing bodies and key agencies, such as Sport England, to ensure that we are supporting indi- viduals to the maximum.”
HANIF MALIK 28 Read Sports Management online
sportsmanagement.co.uk/digital Issue 1 2011 © cybertrek 2011
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84