The relationship between clubs and sports will need strengthening and new networks developed to share re- sources, expertise and enable funding
F
ormer CEO of Cumbria County Council and Carlisle City Council, Peter was the director of leisure services at Bolton Metropolitan Borough Council
and chief amenities officer at the Royal Borough of Kensington and Chelsea. He has also held positions in- volving leisure and recreation at Blackpool Borough Council and Oxford City Council. “In recent years we’ve learnt to adopt a strategic
approach to facility provision with local authorities draw- ing together partnerships of local and national organisations and funders to deliver. “Sport and recreation are fundamental to quality of
life and provide the vehicle to achieve health, wellbeing, economic renewal and community cohesion. New part- nerships reflect this and County Sports Partnerships now provide a mechanism for schools, clubs, NGBs, health providers, the police and further and higher education to all work together. The challenge is for all parties to share resources and energy to ensure sustainable provision by working together. Public money and input will need to be shared and have greater focus to ensure sustainable developments, future participation and pathways to excellence. “It may not be designated as a statutory service but
sport is highly valued and matters a great deal in locali- ties and to local people. Clubs and governing bodies are now in the driving seat and need to be influential in cam- paigning for sport locally, regionally and nationally. Clubs have a key role in developing a ‘sports society’, where the volunteer network, coaches, administrators and of- ficials work collaboratively and take ownership of sports development and promotion, and lead the case for new facility development and rationalisation. To do this, the relationship between clubs and sports will need strength- ening and new networks developed to share resources, expertise and to maximise available funding. The future is therefore about working differently and taking the lead to forge new partnerships and approaches. “The Olympic legacy will inspire local people, raise as-
pirations and celebrate achievement. This is exactly what local authorities need to do – to build communities, active citizenship and to develop pride in their localities. “Local government is helping to create legacy through engagement in ‘inspire’ programmes; school events, fes- tivals, youth sports projects, art activities and the torch relay will bring the spirit of the Games di- rectly to local communities. It has an important legacy role in strengthening the volunteering infrastructure and improving pathways into employ- ment and further education and in making business connections, show- casing business and, tourism excellence. Sport is ideally placed in this agenda.” ●
PETER STYBELSKI Issue 1 2011 © cybertrek 2011 Read Sports Management online
sportsmanagement.co.uk/digital 29
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