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hotels


Now is the time to invest in the sector...


PHILIPPE ROSSITER is chief executive of the Institute of Hospitality (IoH)


T


he hospitality industry has bene- fited from continued growth over the last 30 years. Although this trend has slowed more recently


due to the recession and the state of the economy, People 1st – the Sector Skills Council – expects that there will be fur- ther growth of around 10 per cent in the industry by 2017, creating 208,000 new jobs. Indeed, recent hotel trading results in some of the country’s key cities such as London, Edinburgh and Glasgow point to a substantial (and somewhat surprising) return to high levels of occupancy, accom- panied by reasonable rates. Yet this is not a universal picture and to


help survive the recession, reducing costs has been necessary. Some sectors of the industry, as well as certain regions, do not mirror the relative ‘boom’ which seems to be experienced in the larger cities. Despite this, investing in training remains impera- tive, and raising staff morale, although not always easy, is vital for long-term growth and stability. Companies must look to future resourcing, and invest in appropriate strategies now to avoid problems later. Te Institute of Hospitality concentrates


heavily on the need for training and edu- cation to improve professional skills. In addition to its suite of awards and qualifica- tions, which offers a flexible and accessible framework to support learners and employ- ers alike, the Institute also offers a wide range of information services designed to help individuals. Te Institute also focuses on the need for managers to espouse a strong desire for continual professional development, offering them career man- agement support and online learning. Businesses must be encouraged to


adopt a culture of development to train and further their staff’s education wher- ever possible, and make the most of these opportunities. As well as helping address some of the main industry challenges, this approach will enable organisations to be better focused on their customers’ needs, leading to improved client retention, higher levels of morale amongst staff, and, above all, a visible benefit to the bottom line.


10 53,700 new hotel rooms by 2015 ToM WaLkEr


The UK’s hotel industry is continuing to expand despite the recession, with more than 10,400 rooms opening in 2010 and a further 43,000 planned for the period 2011-15. According to British


Hospitality: Trends and Developments, published by the British Hospitality Association, the budget sector has continued its expansion with more than 5,300 new rooms added in 2010 – with new brands such as Citizen M, H10 and Tune opening their first properties in the UK. In 2001, there were 50,000 budget rooms, a figure which has risen to 112,600 in 2010. While budget hotels are leading the field


A total of 10,400 new rooms will have been added by the end of 2010 Kathryn Pretzel-Shiels, head of the UK’s


when it comes to new openings, it is the luxury segment that is proving to be the most robust in terms of securing revenue levels.


hotel, restaurant and travel industries for American Express said: “Spending by card in the UK increased steadily in 2010, far exceed- ing other European cities. Tis was largely driven by luxury hotels, with spending in mid- scale hotels growing at a slower rate.”


Colliers: ‘Good’ year for London’s West End pETE hayMaN


Destination T


Hotels have been among the main beneficiaries of a ‘good’ 2010 for London’s West End, accord- ing to research from Colliers International. According to the property advisory firm’s racker, some hotel operators in


the West End have seen occupancy return to pre-recession levels. Although footfall and overseas visitor num-


bers were slightly down during 2010, Colliers said the weak pound had continued to drive increasing inbound tourism expenditure.


Missoni Spa opens in Edinburgh ToM WaLkEr


Te first Hotel Missoni Spa has opened in Edinburgh. Facilities include two treat-


ment rooms and a Chill Zone where guests can enjoy healthy snacks and refreshments before and aſter treatments. Te spa offers a selection


of body and beauty treat- ments supplied by Eve Lom and Natura Bissé – such as the Diamond Liſting facial created especially for the property. Te interior of the spa has


been designed by Missoni co- founder Rosita Missoni and includes the company’s signa- ture spectrum of colours. Te spa will complete the phased opening


Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital Te hotel is now fully operational, following the launch of the new spa Te Missoni-branded hotels are operated by


of the five-star Hotel Missoni, which has been open to guests since June 2009.


the Rezidor Group. Te next Missoni hotel – a 163-room property – is scheduled to open in Kuwait in early 2011.


Twitter: @leisureopps © cybertrek 2010


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