community Macy’s recently announced
a series of unique special events and promotions to secure its place as the national back-to-school headquarters. Showcasing the latest trends, affordable brands and engag- ing educational activities, kids of all ages will go back to school in style and ready to learn. From KIDZ BOP sing- alongs to spelling bee compe- titions, families can visit their local Macy’s this back-to- school season and rediscover the magic of being a kid.
“Our goal for back to school
is to create an environment where moms and kids can have fun together as they prep for a new school year,” said Martine Reardon, executive vice presi- dent of marketing for Macy’s. “Parents naturally shop our stores for fashionable, afford- able school wardrobes for their kids. Our task is to make the experience easy, enjoyable and entertaining, so we con- tinue to layer on new elements that offer education and inter- activity.”
FUN FAMILY EVENTS
FOR THE BACK-TO- SCHOOL SEASON
Macy’s is the most excit-
ing place to shop for kids this school year with special events and exciting fashions that will have them revved up and looking their best to learn their ABC’s, including:
KIDZ BOP – Macy’s and
KIDZ BOP, the #1 music brand for kids ages 5-12 in the U.S., are teaming up this year for a rockin’ back-to-school promo- tion. The KIDZ BOP Kids are starring in Macy’s TV and print advertising campaign, and the TV commercial features a song from the hit music series’ CD release, “KIDZ BOP 18.” If dressing like these breakout stars isn’t enough, kids can visit select Macy’s locations to meet the KIDZ BOP Kids in person for special perfor- mances and meet and greets. With any $35 children’s pur- chase, consumers will re- ceive the new “KIDZ BOP 18” CD. Macy’s has also created a dedicated KIDZ BOP back- to-school microsite, where kids can learn more about the KIDZ BOP Kids, get free KIDZ BOP music downloads, watch exclusive content and enter to win the “KIDZ BOP Ultimate FANtasy” sweepstakes. The sweepstakes offers a chance to win a trip to NYC for a family of four, where they will meet the KIDZ BOP Kids and be a guest singer on KIDZ BOP’s next album. Visit
www.macys. com/KidzBop for contest de- tails and to find out when the KIDZ BOP Kids will be in your neighborhood.
READING IS FUNDAMENTAL Macy’s and Reading Is Fun-
damental (RIF) are partnering again this year to host the fourth annual Book A Brighter Future campaign. This effort, held at local Macy’s stores
Jazz Fest Organizers of the Detroit
International Jazz Festival (DJF) unveiled a unique con- cept to share the 2010 festi- val with the world on DJF’s Jazz Planet TV – an interac- tive Web experience that will stream via the Internet live and taped performances, news flashes, interviews and behind- the-scenes
commentary
throughout Labor Day Week- end, Sept. 3-6. The mission of the project is to show- case Detroit as an important center for American music, to provide a unique platform for musicians to showcase to the world, and to reacquaint the mainstream with jazz through social media outlets.
In partnership with Show
Ads Network,
Livestream.com and Detroit Public Television, DJF’s Jazz Planet stage at Campus Martius will stream via the web what is cool about Detroit and in particular, De- troit Jazz Fest, in real time.
Users around the globe —
artists as well as fans — will be able to Skype, tweet and Facebook messages to fans, artists and media hosts in Detroit
through detroit-
jazzfest.com and DJF social media networks. Viewers everywhere — from London to Afghanistan — will experi- ence the uniqueness of one of the world’s largest free jazz festivals.
Through Show Ads Net-
work’s relationship with Specs Howard School of Broadcast- ing, apprentice video journal- ists will be engaged in this project.
Visit
detroitjazzfest.com/
jazzplanet for a sneak pre- view.
Experience Macy’s any way you like! Follow us on twitter SALE PRICES IN EFFECT 8/20 & 8/21/10. For store locations, log on to
macys.com
Macy’s credit card is available subject to credit approval; new account savings valid the day your account is opened and the next day; excludes services, select licensed departments, gift cards, restaurants, gourmet food and wine. On furniture, mattresses and rugs/fl oor coverings, the new account savings is limited to $100; application must qualify for immediate approval to receive extra savings; employees not eligible.
6070049B.indd 1
Open a Macy’s Account for extra 20% savings the fi rst 2 days with more rewards to come. Exclusions and limitations apply; see left.
8/6/10 11:43:09 AM Become our fan on facebook Download our free iPhone App from iTunes Global
during the back-to-school season, aims to raise money for local RIF programs and to provide reading resources to underserved children in an effort to raise awareness and support for children’s literacy. The program also provides a great shopping incentive for families doing back-to- school shopping. From June 30 through July 31 at Macy’s stores nationwide, custom- ers who donated $3 received $10 off one purchase of $50
THE MICHIGAN CHRONICLE
August 18-24 , 2010
Macy’s brings fun, fashion together for kids this back-to-school season
or more. Macy’s donated 100% of every $3 to RIF. Last year’s Book A Brighter Future campaign raised $6.5 million through the generosity of more than two million Macy’s customers and employees.
MACY’S 5TH ANNUAL SPELLING BEE
Kids will have the chance
to spell the day away at a local Macy’s Spelling Bee competi- tion. The annual spelling bees began taking place in 30 cities Aug. 7 with a grand finale in
Macy’s Herald Square in NYC on Sept. 26. Each local winner will also receive a year of on line learning from Kaplan Tu- toring and a $150 online gift card from Scholastic. The winner of the final spelling bee on Sept. 26 will receive a $5,000 Kaplan Tutoring Schol- arship and a $500 Scholastic online gift card. For more de- tails and a complete listing of Macy’s locations hosting the spelling bee, visit
www.macys. com/spellingbee,
MACY’S BACK-TO-SCHOOL TREND REPORT
From plaids to denim,
Macy’s kids and parents can stock up on the latest trends and must-haves for a complete back-to-school wardrobe. With everything from active wear to casual to dressy, kids and parents alike will enjoy shop- ping for fashion forward out- fits at an affordable price. This season, the most important staple for both boys and girls is denim. Embellished, dis-
tressed or jeggings, girls will go wild for anything denim. Paired with a bright printed tunic or plaid top, she will be looking tres chic for the first day of school. Screen tees, hoodies, and skinny jeans are what boys want for back-to- school. Layering pieces and mixing and matching of prints and styles will keep him cool as the temperature rises and the schoolwork begins.
Visit
www.macys.com for more information.
SHOP 9AM-1OPM FRIDAY & 9AM-11PM SATURDAY HOURS MAY VARY BY STORE VISIT MACYS.COM AND CLICK ONSTORES FOR LOCAL INFORMATION.
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ONEDAY SALE
PREVIEW DAY FRIDAY OPEN 9AM-1OPM
MORNING SPECIALS 9AM-1PM BOTH DAYS!
EXTRA 5O% OFF FASHION CLEARANCES!
EXTRA 4O% OFF HOME CLEARANCES!
PLUS, HURRY IN FOR BACK-TO-SCHOOL SAVINGS!
SATURDAY, AUGUST 21 OPEN 9AM-11PM
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