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SALES & MARKETING

IN BRIEF

Football40 set for London launch

Football40 – a new concept

labelled as the sport's answer to Twenty20 cricket – will stage its first major tournament on 30 May with the London Legends Cup. The format has been specifically designed for the legends market, with teams comprising 11 players on each side competing over a 40-minute game and including unlimited substitutions. Former Premier League referees Dermot Gallagher and Steve Dunn are set to officiate at the London Legends Cup, which will be played at West Ham United Football Club's Upton Park ground in London.

£300,000 to boost Scottish arts scheme

The Scottish Government has

announced £300,000 will be allocated to a grants scheme designed to support business sponsorship of the arts during 2010-11. The New Arts Sponsorship Grants Scheme offers match-funding for first-time arts sponsors or firms that have not sponsored arts projects for at least three years. Scottish culture minister Fiona Hyslop said: "Despite the economic climate, attendances at cultural events and arts venues are holding up well.

Ultrabody secures énergie detox deal

The franchisee of the énergie

Fitness for Women club in Belfast, Northern Ireland, has introduced a new revenue stream by launching a detox programme. The club's owner, Saima Akram, says around 50 members have taken up the programme since it launched in January, equating to 20 per cent of the club's 250 members. The 30-day programme uses products from supplier Ultrabody, with 30 sachets retailing for £16.95.

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Manifesto sets out cultural benefits

Arts bodies claim sector missing out as £2,2bn of grants redirected to 2012 Games

By Pete Hayman

A manifesto outlining the social and economic benefits of continued investment in the culture and heritage sectors has been unveiled by a number of leading organisations.

Cultural Capital: A Manifesto

for the Future calls for spend- ing to be maintained on both sectors in order to ensure a lasting legacy is provided by the 2012 Olympics. According to the document, the arts and heritage sector has already seen £2.2bn of National Lottery income redirected towards the 2012 Games, with the Heritage Lottery Fund (HLF) losing out on £161.2m. The manifesto claims that

total cultural spending amounts to just 1 per cent of the NHS'

Ofcom orders Sky to cut prices

Media regulator Ofcom has ordered digital satellite broadcaster Sky to slash the wholesale cost of sports channels after a probe into the pay television sector. Wholesale standard

definition versions of Sky Sports 1 and 2 must be sold to other cable operators at a price determined by the regulatory body under the new measures. Sky Sports 1 and 2 will

have to be sold at a wholesale price of £10.63 each on a standalone basis – a 23.4 per cent decrease on the current price – while service bundles for both channels have been reduced by 10.5 per cent.

The manifesto calls for more funding across the UK's arts sector

total budget, while the UK's cultural economy is the largest in the world relative to GDP. Increases in London theatre

box office receipts and the success of Liverpool's year as European Capital of Culture – which led to a 27 per cent increase in visitors to the city

and generated £800m for the local economy – are also used as examples to highlight the sector's importance. Arts Council England; English

Heritage, the HLF and the Local Government Association are among the organisations involved in the campaign.

RFU targets black market tickets

The national governing body is clamping down on unofficial sales

By Pete Hayman

Clubs, constituent bodies, schools and individuals have been hit with sanctions as part of the Rugby Football Union's (RFU) bid to reduce unofficial ticket sales. The national governing body

has revealed it has taken action after uncovering 17 cases of ticketing terms and conditions for international matches at

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Twickenham being broken in 2009. Sanctions will be applied from 1 September for the misuse of tickets, which includes the sale of England tickets on internet auction websites and have been determined by the severity of each case. Among the sanctions is a

suspended 10 per cent reduction in ticket allocation for England international fixtures.

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