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Football World Cup set to drive recovery

Pub and restaurant celebrations to boost UK economy if England wins tournament

By Pete Hayman

New research conducted by PricewaterhouseCoopers (PwC) has suggested this summer's football World Cup in South Africa could help provide a boost to the economy. A survey of more than 2,000

adults revealed 20 per cent believe a successful World Cup campaign for England would help the entire UK recover from the recession. According to the study, 15 per

cent of participants said they would buy more if England won the World Cup – specifi cally celebrating in pubs or restau- rants and with purchases. Meanwhile, PwC research has

also revealed the gambling sector could be in line for a World Cup boost, with 7 per cent of people who took part

IN THIS ISSUE

04 HEALTH & FITNESS

New Fit4Less unveiled Djanogly centre set to open

06 SPORT

FCUM unveils stadium plans Our Sporting Life launch

08 COMMERCIAL

Scunthorpe firm selected Profits growth for Rank

Cape Town is set to host an England fi xture during the World Cup

saying they would place a bet on the tournament despite never normally betting on sports events. Julie Clark, UK head of sport

at PwC, said: "Winning a global tournament such as the World Cup has a signifi cant impact on domestic consumer discretion-

ary spend and therefore GDP. A strong performance by a national team creates a long-lasting feel good factor. "A successful campaign unites

a nation in pursuit of a goal greater than their individual needs, instilling pride and self-confi dence."

Nielsen report predicts fi tness sector changes

By Pete Hayman

A report by research company Nielsen has predicted rapid changes in the way the health and fi tness industry operates over the next few years. Commissioned by Les Mills,

the white paper, called The

Future of Fitness, in which it

suggests that to survive in the future, health clubs must ensure that they get 'closer' to their members and to other health-related businesses within the community they operate. Nielsen claims that changes will be so profound that in

Home-based fi tness will increase in popularity

future young adults may fi nd the concept of 'going to the gym' completely alien. The authors of the paper say that "tweaks to existing models

THE LEISURE MEDIA COMPANY PUBLISHES

are unlikely to match the pace of transformational change". Among future trends, the report identifi es the rapid increase in the amount of home-based, interactive workout products and services that could "kill the gym". The report has already

resulted in lively internet-based debate among fi tness profes- sionals and club owners as well as fi tness employees. To read the complete article

outlining the report's fi ndings and experts' reaction to it, see

Health Club Management April

2010 issue, pp. 30-32.

10 HOSPITALITY

New £60m hotel for Cardiff M&B eyes food-led model

12 SPA

von Essen plans new sites New spa for Cotswold House

14 ATTRACTIONS

Merlin unveils resort plans Abingdon museum revamp

15 ARTS & CULTURE

Bangor plans £35m facility New wing for Usher Hall

16 PARKS & COUNTRYSIDE

Stackpole set for overhaul CCC rejects boundary plans

17 PROPERTY/TENDERS

18 PROPERTY

Leeds Arena plans backed £10.3m for Aberystwyth

20 MARKETING

npower net FL sponsorship New logo for Glasgow 2014

21 TRAINING

Skills 'key to recovery' Landmark for TAG scheme

22 TRAINING DIRECTORY

25 JOBS

© Cybertrek 2010

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