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SALES & MARKETING

IN BRIEF

Morrisons signs up to England 2018 bid

More than 2 million shoppers' signatures are to be gathered by Morrisons after the supermarket was named as a partner of England's bid to host the 2018 World Cup. The new campaign aims to demonstrate the strength of public enthusiasm for England to be awarded the right to host the tournament, which will be decided by FIFA in December. Morrisons, which attracts more than 10 million shoppers each week, is set to call on people to show their support for the bid from 8 March.

Oldham AFC unveils synthetic surface

Oldham Athletic Football Club

has reintroduced synthetic grass at its Boundary Park venue – more than 20 years after it first installed a 'plastic' pitch'. Working in partnership with Rapid Turf Synthetic, part of the SGC Group, the 3G artificial surface has been installed to create new running areas for assistant referees along the side of the pitch. In addition to reducing maintenance costs at the venue, the surface will also create advertising opportunities.

English clubs dominate revenue league table

Real Madrid has become the

first sports team across the world to generate E400m (£363m) in revenue, according to research by business advisory firm Deloitte. The Football Money League has revealed that fellow Spanish club Barcelona has ousted Manchester United as the second biggest club in the world as a result of its on-field success. However, English clubs continue to dominate the list of the top 20 revenue-generating clubs, with Arsenal (5th) Chelsea (6th) and Liverpool (7th) also included in the Top 10.

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npower secures Football League deal

Energy provider nets competition naming rights as part of three-year agreement

By Pete Hayman

Energy provider npower and the Football League have confirmed that a major new three-year sponsorship deal has been agreed, which will start from the 2010-11 season. The power supplier will

receive naming rights to the Football League's three competitions – the Champion- ship, League One and League Two – as part of the deal. Each of the 72 member clubs

will also receive a grant from the npower Charity Fund towards a community initiative in the local area, while fans will be rewarded for switching their gas/electricity provider. Football League chair Lord

Mawhinney said: "npower's support is a huge boost to our

Racecourses to offer freebies

A number of racecourses across the UK are set to offer free admission to horse racing fixtures between 26 April and 1 May as part of a wider initiative to attract more people to the sport. Part of the Racing for

Change initiative, which was created by Racing Enterprises, the free entry scheme will target those who either infrequently or never visit racecourses. Eight venues will be

taking part in the scheme, starting with Wolverhamp- ton and Towcester on 26 April; Sedgefield (27 April); Ascot and Kempton Park (28 April); Hunting- don (29 April); Doncaster (30 April) and Goodwood (1 May).

The Football League's three competitions are set to be rebranded

member clubs and represents the enhanced reputation of the Football League within the commercial marketplace. "Like us, npower recognise

the extraordinary attachment that Football League clubs have with people living in their local communities. This agreement

will provide real benefit to those people." RWE npower chief executive officer Volker Beckers added:

"We are committing a substantial amount to assist initiatives at the 72 clubs through a Charity Fund administered by npower and the Football League."

New brand identity for Glasgow

By Pete Hayman

A new brand identity for the Glasgow 2014 Commonwealth Games has been unveiled in a bid to generate increased revenue through sponsorship. Launched at the city's Clyde

Auditorium, which is sched- uled to host weightlifting events during the Games, the brand has been created in accordance with terms of the Host City contract. John Scott, Glasgow

Commonwealth Games 2014 Organising Committee chief executive, said: "We now need to raise the revenue required to help stage a successful Games through selling the rights to the brand identity as sponsorship. "I am confident that its distinct style, its inherent

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It is hoped the new brand will help drive up sponsorship revenue

element of fun and flexibility

– for both on and off line environments – will attract organisations wishing to be associated with the Common- wealth Games 2014 to become our sponsors." The Games will take place

between 23 July and 3 August. Details: glasgow2014.com

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